ASBIS introduces Buydeem brand to its markets and strengthens its product portfolio

ASBIS Group (WSE: ASB) – a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), has signed a distribution agreement with Buydeem, a leader in several categories of small kitchen appliances in Asian markets.

Distribution will cover 31 countries – Western European, Central and Eastern European markets, including Poland, Ukraine, Portugal, Austria, Germany, Georgia, Lithuania and Latvia; Asian markets such as Azerbaijan, Tajikistan, Turkmenistan and Uzbekistan, as well as the South African market.

The product lines that ASBIS will distribute include toasters, electric kettles, steamers, coffee kettles, beverage and dinnerware, hot water dispensers and coffee machines.

In the ASBIS portfolio, in the same product line, there is the own brand AENO, which has a modern design and focuses on a selected range of products from the small kitchen and household appliances segment. Buydeem is a brand from the higher end of the home appliance market, maintained in a retro style, which focuses exclusively on kitchen appliances. All electrical products are 100% designed in-house by the company, from development to production of the final product. The company has over 300 global patents and design awards received over the last decade. Buydeem has its own factories, where not only its own products are made, but also products for global brands with a world recognition: KitchenAid, Breville, Sage, Rivera & Bar.

Serhei Kostevitch, CEO of ASBIS Group, commented: “Buydeem is a very strong brand in Asian markets. It also complements our AENO brand offer, which has been well received by the market. So we are complementing our portfolio and entering the small household appliances segment more strongly, which has development potential. We will introduce the Buydeem brand to most of our markets, including Poland, Ukraine and South Africa. We will use our very extensive sales channels for this purpose.”

Contact ASBIS in your country to get actual information about prices and availability.