Electronic Software Delivery (ESD)

What is ESD?

Electronic Software Delivery (ESD) is the delivery of a product key directly to consumers and small businesses via retailers and resellers. Simply put, it’s just another way to sell FPP.

• Features: product is ready for use immediately after delivery. Quick, easy, secure and seamless delivery
• Experience: partner can offer wider assortment of products to customers 24/7
• Strategy: utilize distribution to ready the breadth channel
• Channels: ESD is available through all channels, including managed retail, breadth retail, MNAs/OEMs, and SMB distribution 

What’s the market opportunity for resellers?

• Lower costs of delivery — Higher long-term profitability
• Fast – Customers immediately download the product
• Risk-free assortment of premium SKUs
• Greater opportunity to increase sales through CRM
• Platform for greater digital marketing
• Support customers with online presence 

A huge revenue opportunity! The deal size increase by recommending and selling the right Office 2016 suite with every device sale.

A full Office suite is not included on most new devices – recommend an Office suite with every device sale. Customers want Office and they are 5x more likely to purchase Office only if you recommend it.

What Microsoft products are available as ESD?

• Microsoft® Office Home & Business, Home & Student products
• Microsoft® Office 365 products
• Microsoft® Office for Mac products
• Microsoft® Windows 10 Home и Pro products
• Microsoft business products

How it works

Methods for digital distribution

	Electronic Software Download (ESD)	ESD Print-to-Receipt (PTR)
Target Scenario	Online	In-store
Merchandizing	Online product details page	FDO, chit card, or kiosk
5×5 Code Delivery	Email or text and stored in digital locker	Printed on purchase receipt

And even more… API implementation

• Full integration between distributor and reseller.
• Customer purchases from reseller web store
• Distributor passes product key to reseller through web store, the reseller then passes key to customer

Benefits for Resellers and Retailers
Resellers into small business find ESD drives Loyalty, drives efficiency, drives profitability	Retailers are adapting to meet end user needs and  find ESD drives opportunity
Growth Potential
Increased always on product portfolio Attach and Up-Sell 365 offers renewals and better business flexibility	Expanded Shopping Windows Attach and Up-Sell New digital products (pre-paid/gift cards)
Cost Savings
No Inventory – No risk of it being left on the shelf Reduced cost to add new products	No Inventory for digital products Minimize shrink Reduced cost to add new products
Agility
Always the latest Future models are live when there live not when they ship	Stay current with consumer trends Improve ability to compete in a changing market

Have questions? Contact ASBIS Manager in your country to discuss all possible cooperation models.