DISPL revolutionizes retail analytics with enhanced AI models
In a groundbreaking update, DISPL, an ASBIS-backed startup, has unveiled its upgraded Face Attribute Detection AI Model, alongside the introduction of its innovative Body Shape AI Model, signaling a new era in analytical capabilities designed for retail and beyond.
This comprehensive advancement allows DISPL to not only analyze facial characteristics but also to capture critical data on body shape, enabling a more holistic approach to customer analytics. The first phase of this robust rollout is now live, with significant enhancements expected by May 2nd.
The updated algorithm boasts a remarkable threefold increase in processing speed and impressive accuracy, a leap that redefines the standards for footfall analysis in the retail sector.
With the launch of the Body Shape AI Model, DISPL is setting a new benchmark for traffic analytics, transforming simple visitor counting into a sophisticated full-funnel analysis. This dual-model capability empowers retailers to measure customer engagement with unparalleled precision, tracking total foot traffic and discerning genuine purchasers from mere browsers.
The latest functionalities introduced in the DISPL Kit 3.0 include:
- Accelerated face detection. The time required for face detection has significantly decreased from three seconds to just one second.
- Extended sensing range. The effective tracking distance has been expanded to six meters, an increase from the previous range of two to four meters.
- Improved tracking quality. There has been a remarkable 63% enhancement in tracking accuracy, which now utilizes body shape analysis for precise presence detection.
- Optimized performance. The CPU load on the DISPL BOX 3.0 has been reduced by 40%, ensuring smoother and more efficient operations.
Moreover, the platform has enhanced its data collection capabilities, enabling businesses to effectively process large volumes of raw data. Upcoming features to be rolled out include the re-identification of visitors in the third quarter and object detection, including road traffic, by year-end. As of May 2nd, businesses will gain access to comprehensive analytics on customer journeys, including detailed insights into visitor behavior and direction of movement. This evolution positions DISPL as a cutting-edge player in the analytics landscape, providing retailers with the tools necessary to navigate and thrive in an increasingly data-driven world.