ASBIS opened Bang & Olufsen showroom in Georgia
ASBIS Group (WSE: ASB) – a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), under the agreement signed with Bang & Olufsen, opened another showroom of this brand in one of its markets – in the capital of Georgia, Tbilisi.
Currently, ASBIS manages six showrooms offering Bang & Olufsen products located in Cyprus, South Africa, and a newly opened showroom in Georgia. The next showrooms will be officially opened in Italy and the USA later this year.
The cooperation agreement with Bang & Olufsen was signed in 2020 and currently covers Europe, the countries of the Commonwealth of Independent States, excluding Russia, as well as Africa and the USA.
The sixth Bang & Olufsen salon managed by ASBIS has officially opened in one of the most popular shopping centers in the city – Galleria Tbilisi. This is the first B&O salon in this country. It is located in the very center of the city, at the most important square and street of the capital of Georgia – Freedom Square. Galeria Tbilisi is an 8-level multifunctional shopping center, which houses stores of many famous world brands, as well as restaurants, cultural centers such as the Freedom Theater, the Griboyedov Theater, the Cavea Cinema, the Bowling Hall, and the entertainment center for children.
The newly opened Bang & Olufsen salon in Tbilisi will also have a showroom formula, where the brand’s Hi-Fi equipment with the most advanced sounds and innovative styling will be presented. Customers will be provided with the highest quality service, personalized consultations, and special product shows.
Serhei Kostevitch, CEO of ASBIS Group, commented: “ASBIS introduces the Bang & Olufsen brand to new markets, actively developing the sales network of these products. It was the first exclusive brand from the Hi-Fi segment with which we started cooperation. It is developing very well. In addition to the current showroom in Tbilisi, we will soon officially open a showroom in Milan, and in the fall of this year on the west coast of the USA.”