LORGAR collaborates with GTUKR to engage the sim racing community
In August, LORGAR collaborated with GTUKR, a Ukrainian sim racing and motorsports community with more than 3,000 followers, to introduce LORGAR products to its audience through product testing and content integrations.
The collaboration focused on the LORGAR ADVANCED RAF1 sim racing cockpit, which was provided to GTUKR for testing and integration into its content. The collaboration also included the RX1FM professional racing mat and five LRG-GMP313 gaming mouse pads, which were used as prizes for community activities and giveaways.
The products were featured across several content formats, including a full YouTube review, a dedicated My Setup page with photos, videos and product links, Reels and short-form videos, and cross-posted content across Instagram, TikTok, YouTube and Telegram.
The ADVANCED RAF1 cockpit was also integrated into GTUKR’s regular channel content, giving the community an opportunity to see the equipment in real-world sim racing use.
The collaboration resulted in product-focused content across multiple platforms and increased LORGAR’s visibility among a targeted sim racing audience. It also provided content assets that can be used across further brand communications.
Explore the GTUKR and LORGAR collaboration:
YouTube | Telegram | Instagram | TikTok | GTUKR gear setup