Hesham Tantawi, Vice President ASBIS MENA talked to “TECHx ICT Distribution Feature” on 2021 market outlook

TECHx: What is the 2021 market outlook for ASBIS? As a distributor, what are your key strategic focus areas this year?

Mr. Tantawi: We noticed a huge growth in gaming, VAD and PC computing in recent years, even before COVID-19. With this steady growth, the industry is catching up and has even passed the other technology industries. 

ASBIS Middle East (ME) is practicing for 22 years in the best way to convert the industry’s situation into opportunities and grab it quickly with actions.

ASBIS ME is the distributor of prominent brands like AMD, Intel, Sapphire, AFOX, Seagate, Supermicro, Western Digital, TP-Link, Logitech and a few more will come in the portfolio soon. This year ASBIS ME is aiming for a 20% growth compared to the predicted market growth of 8%. Reason – ASBIS does business scientifically. 

TECHx: Simplification of technology adoption has always remained a key ask for organizations. How does ASBIS align with this need?

Mr. Tantawi: We focus on the research of the product or the technology we wish to implement, and we assure ourselves that we are picking the best one according to the needs and circumstances and then we work hard on educating team members and our partners, and give them early access to the new technology. We also focus on customer mapping & alignment with key partners. 

TECHx: What are the new digital transformation trends you foresee in 2021? How do you capitalize on the opportunities this changing market has created?

Mr. Tantawi: Behind every digital transformation is a team of people who make it happen. We’ve worked with a lot of technology tools and know the pros and cons of each in driving digital transformation. We are glad that we have the best team who took the right decisions in past, using IT4 Profit system, training of team members and partners that’s why for us today is the best time for business as per company’s vision.

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