Transforming retail: How DISPL is revolutionizing customer engagement with real-time data
Recently, Forbes published an article about DISPL and its revolutionary platform that helps retailers enhance customer engagement and drive sales by providing real-time customer demographic and behavior data.
The startup is operating in a rapidly growing market: retail media, which is valued at $62.35 billion in the U.S. in 2023, with a projected compound annual growth rate (CAGR) of over 17% through 2028. With ongoing development and the introduction of new features, along with strategic partnerships, DISPL continues to thrive in this market.
The main highlights of the article are as follows:
1. Functionality. DISPL collects real-time customer demographic and behavior data to optimize in-store marketing and improve customer experiences without storing personal data or using facial recognition.
2. Partnerships for expansion. DISPL focuses on forming strategic regional partnerships, such as with Brazil’s GlobalTera, to enhance retail technology. The company is beginning to establish its presence in both Latin America and North America.
3. Technology adoption. Retailers, including networks like Rede Economia in Brazil and PriceSmart in Latin America, are integrating DISPL’s platform to leverage AI insights for enhancing marketing efforts and driving sales.
4. Future plans. DISPL aims for aggressive growth across Latin America and plans significant expansion in North America, seeking to transform traditional retail practices through data-driven marketing.
For further insights, be sure to check out the full article. How ‘Minority Report’ Gave Birth To DISPL, An AI-Led In-Store Retail Media Platform