Transforming Retail: How ASBIS leverages data for competitive advantage
In a recent interview, Serge Gale, co-founder and CEO of DISPL, engaged with Serhei Kostevitch, founder and CEO of ASBIS, to discuss the increasing significance of data in retail media. They underscored the vital role that effective data management plays for retailers and brands.
Mr.Kostevitch pointed out how ASBIS has harnessed the power of data to optimize inventory management, refine marketing strategies, and gain deeper insights into customer behavior. Central to this initiative is the company’s significant investment in its proprietary ERP system, IT4. This cutting-edge platform seamlessly integrates various data sources, enabling ASBIS to streamline operations and enhance decision-making processes. The dialogue also highlighted the unique competitive advantage that brick-and-mortar retailers possess through superior customer experiences.
By leveraging audience data from DISPL, ASBIS is not only elevating the shopping experience but also driving higher sales efficiency. Kostevitch remarked that this data-centric approach has yielded considerable benefits, from reducing warehouse costs to equipping partners with the tools needed to better anticipate market trends and optimize product offerings. Overall, the interview painted a vivid picture of how ASBIS is at the forefront of integrating AI tools and data analytics, effectively transforming retail operations and setting new industry benchmarks. As the landscape continues to evolve, companies that can adeptly manage and analyze data stand to gain a substantial edge in the marketplace.
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