ASBIS expands premium audio portfolio with Magnat across 39 markets
ASBIS Group (WSE: ASB) has has expanded its distribution agreement with Premium Audio Company (PAC) by adding the German brand Magnat to its product portfolio. The cooperation supports the continued growth of the ASBIS Consumer Distribution business in the premium audio and lifestyle audio-visual category. The full range of Magnat products will be available across 39 markets in the EMEA region. This marks the fourth brand from PAC’s portfolio, alongside Klipsch, Onkyo and Integra, to be distributed by ASBIS.
“Our focus is on building a stronger portfolio with established international brands and using our regional scale and local market expertise to develop this business across EMEA. Magnat brings an established name and a broad product range that will allow us to address more opportunities across the category and accelerate further growth.”
— Vladimir Linkevich, CBDO Consumer Distribution at ASBIS.
The agreement covers distribution of Magnat products in 39 countries across Europe, Asia, the Middle East and Africa:
- Europe: Poland, Czech Republic, Romania, Bulgaria, Serbia, Croatia, Slovenia, Montenegro, Albania, Kosovo, North Macedonia, Hungary, Ukraine, Moldova, Georgia, Armenia, Azerbaijan, Cyprus, Lithuania, Latvia, Estonia and Greece;
- Central Asia: Kazakhstan, Uzbekistan, Kyrgyzstan and Tajikistan;
- Middle East: Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar and Saudi Arabia;
- Africa: Nigeria, Tanzania, Tunisia, Kenya, Ghana and the Republic of South Africa.
“We are delighted to expand our partnership with ASBIS by adding Magnat to their portfolio alongside Klipsch and Onkyo. ASBIS has demonstrated a strong understanding of our brands and the markets they serve, and we see a great opportunity to build on that success. With Magnat, they can now offer an even broader range of high-performance audio solutions, while giving the brand the focus and local expertise it needs to grow across the region.”
— Mike Gregory, General Manager, Premium Audio Company EMEA
ABOUT MAGNAT
For over 50 years, Magnat has been offering technology-driven products and premium audio solutions engineered in its own labs in Germany (speakers and electronics). All products are known for their high-quality, reliability and accuracy. Magnat develops its speakers based on 3 pillars: powerful sound, high dynamics and maximum transparency. Copyright ©2026 Premium Audio Company, LLC, a wholly owned subsidiary of Gentex Corporation (NASDAQ: GNTX).
Learn more about our Consumer Distribution: https://www.asbis.com/consumer-distribution