ASBIS opens third Bang & Olufsen flagship store in California
Bang & Olufsen California, the retail network operated by ASBIS Group (WSE: ASB), has opened a new flagship store at Stanford Shopping Center in Palo Alto, California. The opening marks an important step in the expansion of ASBIS’ Premium & Luxury Retail business in the United States and supports the company’s ambition to become a leading provider of luxury residential technology.
ASBIS opened its first Bang & Olufsen flagship store in the United States in San Francisco in December 2025, followed by a second location in West Hollywood in June 2026. With the new store in Palo Alto, ASBIS now operates 3 Bang & Olufsen flagship stores in the country, with locations in both Northern and Southern California.
“Opening 3 Bang & Olufsen flagship stores and 2 showroom locations in California in less than a year is an important step in developing ASBIS’ Premium & Luxury Retail business. We see strong long-term potential in the US market for premium audio and home technology. We plan to continue expanding our retail presence and strengthening our partnership with Bang & Olufsen,” says Serhei Kostevitch, CEO of ASBIS Group.
The new flagship occupies approximately 260 sq m (2,800 sq ft) at 660 Stanford Shopping Center, one of Silicon Valley’s premier retail destinations, known for its curated mix of luxury brands and design-led experiences. Designed to offer a seamless and immersive journey through sound, the Palo Alto store features a series of dedicated demonstration areas that allow visitors to explore Bang & Olufsen’s products across different listening environments.
At the heart of the store is a welcoming community area designed as an open and inviting setting for discovery, interaction and informal gatherings. A dedicated meeting space supports more personalized consultations, giving clients the opportunity to explore solutions suited to their individual spaces and needs.
The store also features a stereo pairing room, providing a focused acoustic environment where visitors can experience the precision, detail and depth of Bang & Olufsen’s stereo sound. An enclosed, high-performance listening space offers a more private setting to experience the full impact of Bang & Olufsen sound.
A dedicated personalization area introduces clients to the possibilities of Bang & Olufsen’s variety of options, inviting them to explore materials, finishes and configurations that allow products to be tailored to individual preferences.
“Palo Alto is a natural home for Bang & Olufsen, bringing us into a community that has long valued innovation and the role technology can play in enriching everyday life,” says Jean Maraine-Jin, Market Director North America, West Coast at Bang & Olufsen. “For more than a century, we have approached sound with that same spirit of curiosity. This new store gives us an opportunity to bring that philosophy to life in a highly personal and immersive way.”
About Bang & Olufsen
Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For a century, Bang & Olufsen has been pushing the boundaries of audio technology, with a continued focus on innovation in acoustics and design. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 1,100 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.