iSpace brings together more than 1,100 guests across 6 countries for the live presentation of new Apple products
On September 9, iSpace, a part of ASBIS’ Premium & Luxury Consumer Retail business, held simultaneous events in Astana, Baku, Tbilisi, Yerevan, Chisinau and Tashkent. More than 1,100 guests got together for one of the major Apple launches of the year.
Apple introduced iPhone Duo, its first foldable smartphone, iPhone 18 Pro and iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5.
iSpace prepared a dedicated program in each country, with professional hosts, iSpace experts, partners, bloggers and influencers taking part. Guests followed the presentation on large screens, discussed the new products and Apple ecosystem, joined interactive activities and exchanged their first impressions immediately after the announcements.
“This is one of the key technology events of the year, and we wanted to turn the live presentation into an opportunity for Apple experts and enthusiasts to meet, share experiences and discover something new. For iSpace, customer relationships are not limited to choosing a device. We want to stay close to our customers and give them a better understanding of how Apple technology can fit into their work, creativity and everyday life,” said Rasim Lemberansky, Omni-channel Leader at iSpace.
iSpace goes beyond the traditional store format, giving customers more than access to new devices. It is also a place to gain practical knowledge, exchange ideas and discover more ways to use technology in everyday life.