{"id":9918,"date":"2026-03-06T10:15:10","date_gmt":"2026-03-06T10:15:10","guid":{"rendered":"https:\/\/news.asbis.com\/news\/?p=9918"},"modified":"2026-03-06T10:15:11","modified_gmt":"2026-03-06T10:15:11","slug":"pure-storage-rebrands-as-everpure","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/press\/pure-storage-rebrands-as-everpure\/","title":{"rendered":"Pure Storage Rebrands as Everpure \u2014 Accelerating Its Vision for AI-Ready Data Management"},"content":{"rendered":"\n<p><strong>Santa Clara, CA \u2013 February 23, 2026 <\/strong>\u2013 Pure Storage\u00ae (NYSE: PSTG), a global leader in data storage and management solutions, today announced a strategic rebrand to <strong>Everpure\u2122<\/strong>, a name that reflects the company\u2019s evolution from pioneering flash storage to leading innovation in intelligent data management.<\/p>\n\n\n\n<p>The new brand underscores Everpure\u2019s mission to help organisations unleash the full value of their data in the AI era \u2014 making it secure, accessible, insightful, and ready to perform across any environment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transforming Data Management for the AI Era<\/h3>\n\n\n\n<p>As data has become the most critical asset for digital business, enterprises face growing complexity, fragmentation, and inefficiencies in unlocking its value. Everpure\u2019s <strong>Enterprise Data Cloud (EDC) architecture<\/strong> addresses these challenges by unifying storage and data management across on-premises, hybrid, and public cloud landscapes through a single, intelligent control plane.<\/p>\n\n\n\n<p>\u201cEverpure reflects the company we have become,\u201d said Charles Giancarlo, CEO of Everpure. \u201cIt captures the power of our Enterprise Data Cloud architecture and Evergreen adaptability, reinforcing what has distinguished us in the industry as we continue to redefine the future of data management.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic Expansion with 1touch Acquisition<\/h3>\n\n\n\n<p>In conjunction with the rebrand, Everpure also announced a <strong>definitive agreement to acquire 1touch<\/strong>, an innovator in data intelligence and orchestration. The acquisition will expand Everpure\u2019s platform with advanced capabilities for data discovery, classification, context enrichment, and unified visibility across datasets \u2014 empowering customers to transform raw data into actionable intelligence faster than ever before.<\/p>\n\n\n\n<p>Ashish Gupta, CEO and President of 1touch, commented: \u201cBy joining forces with Everpure, we can eliminate barriers that have kept enterprises from realizing the true value of their data and accelerate AI-driven initiatives at scale.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Market Continuity and Future Outlook<\/h3>\n\n\n\n<p>Everpure will begin trading under the new name on the <strong>New York Stock Exchange as of March 5, 2026<\/strong>, while retaining the existing ticker symbol <strong>PSTG<\/strong>. The acquisition of 1touch is expected to close in <strong>Q2 of FY27<\/strong>, following customary conditions. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.asbis.com\/vendors\/pure-storage\" style=\"background-color:#f5823c\">Everpure products<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Santa Clara, CA \u2013 February 23, 2026 \u2013 Pure Storage\u00ae (NYSE: PSTG), a global leader in data storage and management solutions, today announced a strategic rebrand to Everpure\u2122, a name that reflects the company\u2019s evolution from pioneering flash storage to leading innovation in intelligent data management. The new brand underscores Everpure\u2019s mission to help organisations&#8230;<\/p>\n","protected":false},"author":4,"featured_media":9919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[431,46,166],"class_list":["post-9918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-everpure","tag-pure-storage","tag-purestorage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pure Storage Rebrands as Everpure \u2014 Accelerating Its Vision for AI-Ready Data Management - ASBIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.asbis.com\/news\/press\/pure-storage-rebrands-as-everpure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pure Storage Rebrands as Everpure \u2014 Accelerating Its Vision for AI-Ready Data Management - ASBIS\" \/>\n<meta property=\"og:description\" content=\"Santa Clara, CA \u2013 February 23, 2026 \u2013 Pure Storage\u00ae (NYSE: PSTG), a global leader in data storage and management solutions, today announced a strategic rebrand to Everpure\u2122, a name that reflects the company\u2019s evolution from pioneering flash storage to leading innovation in intelligent data management. 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