{"id":9823,"date":"2026-01-29T08:35:14","date_gmt":"2026-01-29T08:35:14","guid":{"rendered":"https:\/\/news.asbis.com\/news\/?p=9823"},"modified":"2026-01-29T08:45:54","modified_gmt":"2026-01-29T08:45:54","slug":"asbis-bulgaria-solutions-for-horeca","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/press\/asbis-bulgaria-solutions-for-horeca\/","title":{"rendered":"ASBIS Bulgaria powering the future of HoReCa at SIHRE Exhibition"},"content":{"rendered":"\n<p>From January 27 to 30, ASBIS Bulgaria, a subsidiary of ASBIS Group, made its mark at the prestigious SIHRE Exhibition in Sofia, a landmark event for the Hotel, Restaurant, Catering, and Spa Equipment sectors. Drawing over 100 exhibitors and featuring more than 260 leading brands, the show attracted approximately 16,000 industry professionals, all eager to explore cutting-edge innovations.<br><br>At SIHRE, ASBIS showcased a powerful suite of advanced networking and security solutions from <a href=\"https:\/\/www.asbis.com\/vendors\/ubiquiti\">Ubiquiti<\/a>. Attendees were introduced to next-generation Wi-Fi access points, intelligent access control systems, and sophisticated video surveillance technologies designed to enhance reliability and security while ensuring seamless connectivity. These solutions are vital for businesses looking to optimize their operations and safeguard their assets.<br><br>In addition to <a href=\"https:\/\/www.asbis.com\/it-distribution-networking\">networking solutions<\/a>, ASBIS presented stunning digital totems from <a href=\"https:\/\/www.asbis.com\/vendors\/prestigio-solutions\">Prestigio Solutions<\/a>. These visually striking displays serve as dynamic platforms for modern communication, enhancing customer engagement and interaction in today\u2019s competitive landscape. By integrating these state-of-the-art technologies, businesses in the hospitality sector can embark on a transformative journey, streamlining operations and elevating the customer experience to new heights.<br>ASBIS is not just showcasing solutions, they are paving the way for the HoReCa industry\u2019s digital future, one that emphasizes innovation, efficiency, and an unbeatable guest experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From January 27 to 30, ASBIS Bulgaria, a subsidiary of ASBIS Group, made its mark at the prestigious SIHRE Exhibition in Sofia, a landmark event for the Hotel, Restaurant, Catering, and Spa Equipment sectors. Drawing over 100 exhibitors and featuring more than 260 leading brands, the show attracted approximately 16,000 industry professionals, all eager to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[306,307],"class_list":["post-9823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-prestigio-solutions","tag-ubiquiti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASBIS Bulgaria powering the future of HoReCa at SIHRE Exhibition - ASBIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.asbis.com\/news\/press\/asbis-bulgaria-solutions-for-horeca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASBIS Bulgaria powering the future of HoReCa at SIHRE Exhibition - ASBIS\" \/>\n<meta property=\"og:description\" content=\"From January 27 to 30, ASBIS Bulgaria, a subsidiary of ASBIS Group, made its mark at the prestigious SIHRE Exhibition in Sofia, a landmark event for the Hotel, Restaurant, Catering, and Spa Equipment sectors. Drawing over 100 exhibitors and featuring more than 260 leading brands, the show attracted approximately 16,000 industry professionals, all eager to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.asbis.com\/news\/press\/asbis-bulgaria-solutions-for-horeca\/\" \/>\n<meta property=\"og:site_name\" content=\"ASBIS\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-29T08:35:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T08:45:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/01\/asbis_bg_750x350.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Administration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.asbis.com\/news\/press\/asbis-bulgaria-solutions-for-horeca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/asbis-bulgaria-solutions-for-horeca\/\"},\"author\":{\"name\":\"Administration\",\"@id\":\"https:\/\/news.asbis.com\/news\/#\/schema\/person\/a9085ccc933f6ef29b2f1f80158ffaa1\"},\"headline\":\"ASBIS Bulgaria powering the future of HoReCa at SIHRE Exhibition\",\"datePublished\":\"2026-01-29T08:35:14+00:00\",\"dateModified\":\"2026-01-29T08:45:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/asbis-bulgaria-solutions-for-horeca\/\"},\"wordCount\":208,\"publisher\":{\"@id\":\"https:\/\/news.asbis.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/asbis-bulgaria-solutions-for-horeca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/01\/asbis_bg_750x350.jpg\",\"keywords\":[\"Prestigio solutions\",\"Ubiquiti\"],\"articleSection\":[\"ASBIS News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.asbis.com\/news\/press\/asbis-bulgaria-solutions-for-horeca\/\",\"url\":\"https:\/\/news.asbis.com\/news\/press\/asbis-bulgaria-solutions-for-horeca\/\",\"name\":\"ASBIS Bulgaria powering the future of HoReCa at SIHRE Exhibition - 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