{"id":9724,"date":"2025-12-12T10:51:16","date_gmt":"2025-12-12T10:51:16","guid":{"rendered":"https:\/\/news.asbis.com\/news\/?p=9724"},"modified":"2025-12-12T11:44:22","modified_gmt":"2025-12-12T11:44:22","slug":"asbis-opened-bang-olufsen-flagship-store-in-the-heart-of-san-francisco","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/press\/asbis-opened-bang-olufsen-flagship-store-in-the-heart-of-san-francisco\/","title":{"rendered":"ASBIS opened Bang &amp; Olufsen Flagship Store In the heart of San Francisco"},"content":{"rendered":"\n<p><strong>ASBIS Group (WSE: ASB) &#8211; a leading Value-Added Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), has officially opened Bang &amp; Olufsen&#8217;s first showroom in San Francisco &#8211; the world\u2019s largest flagship store of this brand. This opening marks the first step in the ambitious expansion strategy for Bang &amp; Olufsen in California. In 2026, the Group plans to open and manage additional stores of this brand in Los Angeles and Palo Alto.<\/strong><\/p>\n\n\n\n<p>ASBIS, through its wholly owned ASBC unit, runs 41 premium and luxury monobrand retail stores in 11 countries. This includes 33 Apple Premium Reseller stores across seven countries (iSpace) and 6 Bang &amp; Olufsen showrooms in five countries &#8211; Cyprus, South Africa, Georgia, Italy, and now in the USA.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7b2bcf088a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7b2bcf088a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/BO-US_opening_1600x900-1024x576.jpg\" alt=\"\" class=\"wp-image-9727\" srcset=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/BO-US_opening_1600x900-1024x576.jpg 1024w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/BO-US_opening_1600x900-300x169.jpg 300w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/BO-US_opening_1600x900-768x432.jpg 768w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/BO-US_opening_1600x900-1536x864.jpg 1536w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/BO-US_opening_1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Serhei Kostevitch, CEO of ASBIS Group<\/strong>, commented: \u201c<em>Together with Bang &amp; Olufsen, we are opening our 8th showroom of this brand. Joint teams of ASBIS and B&amp;O approach each opening with utmost care, meticulously selecting prime locations and designing the stores with the aim to showcase the best audio\/video and luxury design experience to consumers. The USA is, in our view, a natural market for products renowned for their unparalleled Danish design, quality, and audio experience. With Bang &amp; Olufsen, ASBIS is making its debut on the American stage, with two more openings planned in California in the first half of 2026 &#8211; in Los Angeles and Palo Alto.<\/em>\u201d<\/p>\n\n\n\n<p>The newly opened Bang &amp; Olufsen store in San Francisco spans two levels and 460 m\u00b2. Located at the prestigious address of 146 Geary Street, in the heart of Union Square, it sits within the city\u2019s prime luxury shopping district alongside brands such as Louis Vuitton, Herm\u00e8s, Chanel, Tiffany &amp; Co., and many more.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7b2bcf0ed6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7b2bcf0ed6\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"9730\" 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2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7b2bcf24a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7b2bcf24a9\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"9734\" src=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/BO-US-6-Linkedin-1920x1080-1-1024x576.jpg\" alt=\"\" class=\"wp-image-9734\" srcset=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/BO-US-6-Linkedin-1920x1080-1-1024x576.jpg 1024w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/BO-US-6-Linkedin-1920x1080-1-300x169.jpg 300w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/BO-US-6-Linkedin-1920x1080-1-768x432.jpg 768w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/BO-US-6-Linkedin-1920x1080-1-1536x864.jpg 1536w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/BO-US-6-Linkedin-1920x1080-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<p>The space has been designed to be immersive, luxurious, and deeply personal, allowing visitors to explore dedicated listening and viewing zones showcasing a wide range of Bang &amp; Olufsen products. Listening areas have been carefully arranged with vintage artworks, contemporary furniture, and fully integrated sound systems, so that customers can experience the products as if they were in their own living rooms.<\/p>\n\n\n\n<p>The store highlights Bang &amp; Olufsen\u2019s Scandinavian roots and 100-year design heritage, while also reflecting the local architectural context. Designed by Bang &amp; Olufsen\u2019s in-house team, the store features the brand\u2019s signature aluminum finishes and wooden accents, with a subtle reference to the shape of the moon found in the company\u2019s logo.<\/p>\n\n\n\n<p>Multiple key attractions are accommodated in the flagship store in San Francisco:<\/p>\n\n\n\n<p><strong>B&amp;O Atelier<\/strong> &#8211; a high-end customization service allowing customers to personalize iconic audio products with unique materials, colours, and finishes, bridging technology and design for bespoke audio solutions that perfectly match individual style and interiors.<\/p>\n\n\n\n<p><strong>B&amp;O Lifestyle<\/strong> \u2013 luxury fashion products and consumer electronic accessories launched by Bang and Olufsen in November 2025.<\/p>\n\n\n\n<p><strong>A personalization lab<\/strong> where guests can transform headphones and speakers into unique keepsakes with precisely laser-engraved monograms, messages, or dates.<br>The San Francisco flagship also hosts the launch of the first three of five worldwide unique Belolab 90 loudspeakers created by Bang &amp; Olufsen\u2019s Atelier to mark the brand\u2019s centenary.<\/p>\n\n\n\n<p>With the opening of its first U.S. flagship, ASBIS continues to elevate its global retail presence, delivering exceptional premium experiences to customers worldwide.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.asbis.com\/premium-retail\" style=\"background-color:#92d6e3\">Premium Retail Business<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASBIS Group (WSE: ASB) &#8211; a leading Value-Added Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), has officially opened Bang &amp; Olufsen&#8217;s first showroom in San Francisco &#8211; the world\u2019s largest flagship store of this brand. This opening marks the first&#8230;<\/p>\n","protected":false},"author":4,"featured_media":9726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[341,36,332,394,420],"class_list":["post-9724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-bang-olufsen","tag-bangolufsen","tag-premium-retail","tag-premiumretail","tag-usa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASBIS opened Bang &amp; Olufsen Flagship Store In the heart of San Francisco - ASBIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.asbis.com\/news\/press\/asbis-opened-bang-olufsen-flagship-store-in-the-heart-of-san-francisco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASBIS opened Bang &amp; Olufsen Flagship Store In the heart of San Francisco - ASBIS\" \/>\n<meta property=\"og:description\" content=\"ASBIS Group (WSE: ASB) &#8211; a leading Value-Added Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), has officially opened Bang &amp; Olufsen&#8217;s first showroom in San Francisco &#8211; the world\u2019s largest flagship store of this brand. 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