{"id":9704,"date":"2025-12-04T13:38:18","date_gmt":"2025-12-04T13:38:18","guid":{"rendered":"https:\/\/news.asbis.com\/news\/?p=9704"},"modified":"2025-12-04T13:39:27","modified_gmt":"2025-12-04T13:39:27","slug":"embio-diagnostics-secures-investment-from-athlete-sasha-vezenkov","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/press\/embio-diagnostics-secures-investment-from-athlete-sasha-vezenkov\/","title":{"rendered":"ASBIS highlights breakthrough moment: EMBIO Diagnostics secures investment from athlete Sasha Vezenkov and launches new airbeld\u2122 campaign"},"content":{"rendered":"\n<p>ASBIS proudly presents a major milestone for EMBIO Diagnostics, the air-quality tech company in our portfolio. International basketball star <strong>Sasha Vezenkov<\/strong> has joined EMBIO Diagnostics as an investor and brand ambassador, supporting the company\u2019s flagship solution airbeld\u2122.<\/p>\n\n\n\n<p>The partnership launches with a striking campaign video, where Sasha brings forward a simple but powerful message: Be in Control of what you breathe. <\/p>\n\n\n\n<p>Most people don\u2019t realise that indoor air can be up to five times more polluted than outdoor air \u2014 affecting daily energy, focus, sleep, and overall wellbeing. airbeld\u2122 helps families understand what they\u2019re really breathing by revealing the invisible: CO\u2082, dust particles, chemicals, humidity, and other indoor pollutants that quietly influence health and longevity.<\/p>\n\n\n\n<p>\u201c<em>I first discovered airbeld\u2122 as a consumer,<\/em>\u201d <strong>Vezenkov<\/strong> says. \u201c<em>It helped me protect my family. That\u2019s why I chose not just to represent it, but to invest in it<\/em>.\u201d <\/p>\n\n\n\n<p>EMBIO\u00a0Diagnostics\u2019 CEO, Mr. <strong>Constantinos Loizou<\/strong>, notes: \u201c<em>Our mission is to bring scientifically proven air-quality technology into every home. Partnering with Sasha amplifies this mission and accelerates our impact.<\/em>\u201d<\/p>\n\n\n\n<p>EMBIO&nbsp;Diagnostics already works with leading companies such as Coca-Cola HBC, Cybarco, Eurobank Cyprus, and Nicosia Mall, relying on airbeld\u2122 for fast and accurate indoor air insights.<\/p>\n\n\n\n<p>For ASBIS, this partnership signals strong validation of EMBIO Diagnostics\u2019 vision and technology, another success story from an innovative team reshaping how families think about the air they breathe.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/embiodiagnostics.eu\/\" style=\"background-color:#5ea9e2\">EMBIO Diagnostics<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASBIS proudly presents a major milestone for EMBIO Diagnostics, the air-quality tech company in our portfolio. International basketball star Sasha Vezenkov has joined EMBIO Diagnostics as an investor and brand ambassador, supporting the company\u2019s flagship solution airbeld\u2122. The partnership launches with a striking campaign video, where Sasha brings forward a simple but powerful message: Be&#8230;<\/p>\n","protected":false},"author":4,"featured_media":9705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[315],"class_list":["post-9704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-embio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASBIS highlights breakthrough moment: EMBIO Diagnostics secures investment from athlete Sasha Vezenkov and launches new airbeld\u2122 campaign - ASBIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.asbis.com\/news\/press\/embio-diagnostics-secures-investment-from-athlete-sasha-vezenkov\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASBIS highlights breakthrough moment: EMBIO Diagnostics secures investment from athlete Sasha Vezenkov and launches new airbeld\u2122 campaign - ASBIS\" \/>\n<meta property=\"og:description\" content=\"ASBIS proudly presents a major milestone for EMBIO Diagnostics, the air-quality tech company in our portfolio. International basketball star Sasha Vezenkov has joined EMBIO Diagnostics as an investor and brand ambassador, supporting the company\u2019s flagship solution airbeld\u2122. The partnership launches with a striking campaign video, where Sasha brings forward a simple but powerful message: Be...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.asbis.com\/news\/press\/embio-diagnostics-secures-investment-from-athlete-sasha-vezenkov\/\" \/>\n<meta property=\"og:site_name\" content=\"ASBIS\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-04T13:38:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T13:39:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/embio-750x350-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Victor Krasnov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Krasnov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.asbis.com\/news\/press\/embio-diagnostics-secures-investment-from-athlete-sasha-vezenkov\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/embio-diagnostics-secures-investment-from-athlete-sasha-vezenkov\/\"},\"author\":{\"name\":\"Victor Krasnov\",\"@id\":\"https:\/\/news.asbis.com\/news\/#\/schema\/person\/830235e38b9b627087e48529e022480c\"},\"headline\":\"ASBIS highlights breakthrough moment: EMBIO Diagnostics secures investment from athlete Sasha Vezenkov and launches new airbeld\u2122 campaign\",\"datePublished\":\"2025-12-04T13:38:18+00:00\",\"dateModified\":\"2025-12-04T13:39:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/embio-diagnostics-secures-investment-from-athlete-sasha-vezenkov\/\"},\"wordCount\":252,\"publisher\":{\"@id\":\"https:\/\/news.asbis.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/embio-diagnostics-secures-investment-from-athlete-sasha-vezenkov\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/12\/embio-750x350-1.jpg\",\"keywords\":[\"EMBIO\"],\"articleSection\":[\"ASBIS News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.asbis.com\/news\/press\/embio-diagnostics-secures-investment-from-athlete-sasha-vezenkov\/\",\"url\":\"https:\/\/news.asbis.com\/news\/press\/embio-diagnostics-secures-investment-from-athlete-sasha-vezenkov\/\",\"name\":\"ASBIS highlights breakthrough moment: EMBIO Diagnostics secures investment from athlete Sasha Vezenkov and launches new airbeld\u2122 campaign - 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