{"id":9576,"date":"2025-10-15T09:22:15","date_gmt":"2025-10-15T09:22:15","guid":{"rendered":"https:\/\/news.asbis.com\/news\/?p=9576"},"modified":"2025-10-15T09:22:20","modified_gmt":"2025-10-15T09:22:20","slug":"asbis-cz-transforming-into-a-strategic-technology-partner-with-a-focus-on-ai","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/media\/asbis-cz-transforming-into-a-strategic-technology-partner-with-a-focus-on-ai\/","title":{"rendered":"ASBIS CZ transforming into a strategic technology partner with a focus on AI and customer-centric growth"},"content":{"rendered":"\n<p>In a recent interview with Reseller Magazine, the first B2B magazine dedicated exclusively to sellers of computer technology and consumer electronics, <strong>Martin Lanc, General Manager of ASBIS CZ<\/strong>, a subsidiary of the ASBIS Group, shared insights from his first year at the helm of the company. He highlighted significant achievements and outlined the strategic direction for the future.<\/p>\n\n\n\n<p>Under his leadership, <a href=\"https:\/\/www.asbis.cz\/\">ASBIS CZ<\/a> recorded a 33% year-on-year business growth, all while maintaining what Lanc considers essential in partner business: a human-first approach. A strong internal culture, open communication, and teamwork are key elements contributing to the company\u2019s success.<\/p>\n\n\n\n<p>A major focus area for ASBIS CZ is the integration of AI, not just in the products it distributes, such as AI-ready laptops with Windows 11, but also in its internal processes. AI is helping optimize demand forecasting, inventory, customer support, and more.<\/p>\n\n\n\n<p>Lanc emphasizes that ASBIS CZ is evolving from a traditional IT distributor into a strategic technology partner. The company aims to guide partners through rapid market changes and support the adoption of advanced technologies, including AI, cybersecurity, cloud, and smart infrastructure.<\/p>\n\n\n\n<p>Looking ahead, ASBIS CZ is focused on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Continued business growth and deeper relationships with key clients.<\/li>\n\n\n\n<li>Strengthening its value-added services offerings.<\/li>\n\n\n\n<li>Improving company culture and work environment.<\/li>\n\n\n\n<li>Raising brand awareness in the Czech IT market.<\/li>\n<\/ul>\n\n\n\n<p>He also notes the specific demands of the Czech market, where customers place strong emphasis on service quality, personal approach, and responsiveness, areas in which ASBIS CZ aims to excel.<\/p>\n\n\n\n<p>\u201c<em>We want to be more than a supplier, we want to be a technology guide that\u2019s one step ahead<\/em>,\u201d says Lanc.<\/p>\n\n\n\n<p>For more insights, read the full interview at <a href=\"https:\/\/issuu.com\/dcdpublishing\/docs\/reseller_magazine_10_2025_\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Reseller Magazine (10\/2025) by DCD Publishing s.r.o. <\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent interview with Reseller Magazine, the first B2B magazine dedicated exclusively to sellers of computer technology and consumer electronics, Martin Lanc, General Manager of ASBIS CZ, a subsidiary of the ASBIS Group, shared insights from his first year at the helm of the company. He highlighted significant achievements and outlined the strategic direction&#8230;<\/p>\n","protected":false},"author":4,"featured_media":9577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[398],"class_list":["post-9576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-czech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASBIS CZ transforming into a strategic technology partner with a focus on AI and customer-centric growth - ASBIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.asbis.com\/news\/media\/asbis-cz-transforming-into-a-strategic-technology-partner-with-a-focus-on-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASBIS CZ transforming into a strategic technology partner with a focus on AI and customer-centric growth - ASBIS\" \/>\n<meta property=\"og:description\" content=\"In a recent interview with Reseller Magazine, the first B2B magazine dedicated exclusively to sellers of computer technology and consumer electronics, Martin Lanc, General Manager of ASBIS CZ, a subsidiary of the ASBIS Group, shared insights from his first year at the helm of the company. He highlighted significant achievements and outlined the strategic direction...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.asbis.com\/news\/media\/asbis-cz-transforming-into-a-strategic-technology-partner-with-a-focus-on-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"ASBIS\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T09:22:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T09:22:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/10\/CZ-Media-Reseller-Magazine_750x350.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Victor Krasnov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Krasnov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-cz-transforming-into-a-strategic-technology-partner-with-a-focus-on-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-cz-transforming-into-a-strategic-technology-partner-with-a-focus-on-ai\/\"},\"author\":{\"name\":\"Victor Krasnov\",\"@id\":\"https:\/\/news.asbis.com\/news\/#\/schema\/person\/830235e38b9b627087e48529e022480c\"},\"headline\":\"ASBIS CZ transforming into a strategic technology partner with a focus on AI and customer-centric growth\",\"datePublished\":\"2025-10-15T09:22:15+00:00\",\"dateModified\":\"2025-10-15T09:22:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-cz-transforming-into-a-strategic-technology-partner-with-a-focus-on-ai\/\"},\"wordCount\":301,\"publisher\":{\"@id\":\"https:\/\/news.asbis.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-cz-transforming-into-a-strategic-technology-partner-with-a-focus-on-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/10\/CZ-Media-Reseller-Magazine_750x350.jpg\",\"keywords\":[\"Czech\"],\"articleSection\":[\"ASBIS in Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-cz-transforming-into-a-strategic-technology-partner-with-a-focus-on-ai\/\",\"url\":\"https:\/\/news.asbis.com\/news\/media\/asbis-cz-transforming-into-a-strategic-technology-partner-with-a-focus-on-ai\/\",\"name\":\"ASBIS CZ transforming into a strategic technology partner with a focus on AI and customer-centric growth - 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