{"id":9553,"date":"2025-09-24T14:59:42","date_gmt":"2025-09-24T14:59:42","guid":{"rendered":"https:\/\/news.asbis.com\/news\/?p=9553"},"modified":"2025-09-24T14:59:46","modified_gmt":"2025-09-24T14:59:46","slug":"asbis-middle-east-driving-innovation-and-growth-across-robotics-gaming-and-retail-in-the-mea","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/media\/asbis-middle-east-driving-innovation-and-growth-across-robotics-gaming-and-retail-in-the-mea\/","title":{"rendered":"ASBIS Middle East: Driving innovation and growth across robotics, gaming, and retail in the MEA"},"content":{"rendered":"\n<p>In a recent interview with Integrator Media, <strong>Hesham Tantawi<\/strong>, Vice President of <a href=\"https:\/\/www.asbisme.ae\/\">ASBIS Middle East<\/a>, discussed the company\u2019s strategic initiatives in various sectors, including robotics, gaming, retail, and lifestyle technology. The interview sheds light on ASBIS\u2019s growth trajectory and its dedication to partnership-driven development in the region.<\/p>\n\n\n\n<p><strong>Key <\/strong><strong>highlights from the interview:<\/strong><\/p>\n\n\n\n<p><strong>1. Robocafe expansion. <\/strong>ASBIS is introducing Robocaf\u00e9, a fully automated coffee service, in high-traffic areas of the UAE and Saudi Arabia, following its successful launch in Limassol. The company emphasizes that strategic partnerships are essential for the successful deployment of this service across the region.<\/p>\n\n\n\n<p><strong>2. Focus on the African market. <\/strong>ASBIS is enhancing its presence in Africa, particularly in Nigeria, Ghana, and the Ivory Coast. This initiative will kick off with their participation in GITEX Nigeria 2025, showcasing their commitment to expanding into new markets. <\/p>\n\n\n\n<p><strong>3. Leadership in the gaming sector.<\/strong> ASBIS is increasing its focus on the rapidly growing gaming industry by offering customized gaming PC assemblies and supporting high-end simulators. The company is also ensuring a robust inventory despite the challenges posed by global supply chain issues.<\/p>\n\n\n\n<p><strong>4. Retail enablement. <\/strong>ASBIS has established the region\u2019s only dedicated distributor training department, emphasizing results-driven retail. This department aims to equip partners and sales teams with the necessary tools and resources for success.<\/p>\n\n\n\n<p><strong>5. Premium lifestyle innovation. <\/strong>The company represents luxury audio brands such as Bang &amp; Olufsen, targeting a specialized niche that combines luxury lifestyle with gaming technology.<\/p>\n\n\n\n<p><strong>6. GCC channel maturity.<\/strong> Mr.Tantawi characterized the current market phase as the \u201cYears of Alignment,\u201d highlighting that partners in the GCC are now working towards synchronized growth strategies within a more stable and resilient business environment.<\/p>\n\n\n\n<p>Overall, the interview illustrates ASBIS&#8217;s role as a leading technology provider that is committed to innovation, strategic collaborations, and sustainable growth across the Middle East and Africa.<\/p>\n\n\n\n<p>For a more in-depth look, you can read the full interview in the latest issue of Integrator Media: <a href=\"https:\/\/integratormedia.com\/digital-magazine-technologies\/\" rel=\"noreferrer noopener\" target=\"_blank\">Digital Magazine Technology &#8211; The Integrator<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent interview with Integrator Media, Hesham Tantawi, Vice President of ASBIS Middle East, discussed the company\u2019s strategic initiatives in various sectors, including robotics, gaming, retail, and lifestyle technology. The interview sheds light on ASBIS\u2019s growth trajectory and its dedication to partnership-driven development in the region. Key highlights from the interview: 1. Robocafe expansion&#8230;.<\/p>\n","protected":false},"author":4,"featured_media":9554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[327],"class_list":["post-9553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-middle-east"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASBIS Middle East: Driving innovation and growth across robotics, gaming, and retail in the MEA - ASBIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.asbis.com\/news\/media\/asbis-middle-east-driving-innovation-and-growth-across-robotics-gaming-and-retail-in-the-mea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASBIS Middle East: Driving innovation and growth across robotics, gaming, and retail in the MEA - ASBIS\" \/>\n<meta property=\"og:description\" content=\"In a recent interview with Integrator Media, Hesham Tantawi, Vice President of ASBIS Middle East, discussed the company\u2019s strategic initiatives in various sectors, including robotics, gaming, retail, and lifestyle technology. The interview sheds light on ASBIS\u2019s growth trajectory and its dedication to partnership-driven development in the region. Key highlights from the interview: 1. Robocafe expansion....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.asbis.com\/news\/media\/asbis-middle-east-driving-innovation-and-growth-across-robotics-gaming-and-retail-in-the-mea\/\" \/>\n<meta property=\"og:site_name\" content=\"ASBIS\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-24T14:59:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T14:59:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/09\/Hesham_Tantawi_750x350.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Victor Krasnov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Krasnov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-middle-east-driving-innovation-and-growth-across-robotics-gaming-and-retail-in-the-mea\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-middle-east-driving-innovation-and-growth-across-robotics-gaming-and-retail-in-the-mea\/\"},\"author\":{\"name\":\"Victor Krasnov\",\"@id\":\"https:\/\/news.asbis.com\/news\/#\/schema\/person\/830235e38b9b627087e48529e022480c\"},\"headline\":\"ASBIS Middle East: Driving innovation and growth across robotics, gaming, and retail in the MEA\",\"datePublished\":\"2025-09-24T14:59:42+00:00\",\"dateModified\":\"2025-09-24T14:59:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-middle-east-driving-innovation-and-growth-across-robotics-gaming-and-retail-in-the-mea\/\"},\"wordCount\":341,\"publisher\":{\"@id\":\"https:\/\/news.asbis.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-middle-east-driving-innovation-and-growth-across-robotics-gaming-and-retail-in-the-mea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2025\/09\/Hesham_Tantawi_750x350.jpg\",\"keywords\":[\"Middle East\"],\"articleSection\":[\"ASBIS in Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-middle-east-driving-innovation-and-growth-across-robotics-gaming-and-retail-in-the-mea\/\",\"url\":\"https:\/\/news.asbis.com\/news\/media\/asbis-middle-east-driving-innovation-and-growth-across-robotics-gaming-and-retail-in-the-mea\/\",\"name\":\"ASBIS Middle East: Driving innovation and growth across robotics, gaming, and retail in the MEA - 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