{"id":714,"date":"2002-03-18T00:00:00","date_gmt":"2002-03-18T00:00:00","guid":{"rendered":"https:\/\/www.asbis.com\/news\/?p=714"},"modified":"2023-07-28T14:52:25","modified_gmt":"2023-07-28T14:52:25","slug":"unusual-internet-campaign-discovery-cfm","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/press\/unusual-internet-campaign-discovery-cfm\/","title":{"rendered":"ASBIS launched an unusual internet campaign «IBM DISCovery!»"},"content":{"rendered":"

ASBIS launched the rich-media internet campaign \u00abIBM DISCovery!\u00bb in 7 countries simultaneously (Bulgaria, Czech Republic, Hungary, Poland, Russia, Slovakia, Ukraine). It is the first campaign for Eastern Europe, where the effectiveness of the rich media ad is 30 times higher than traditional banners\u2019 average rate: 14-15% CTR for the reach media against 0.5% for old-school animated banners.

This campaign continues ASBIS experience in applying advanced internet technologies for demand generation tasks that every IT distributor faces. Along with the banner campaign, \u201cIBM DISCovery!\u201d includes the incentives for ASBIS customers who purchase IBM technology group hard drives.

Initially, rich-media modules were placed and tested on all 17 ASBIS\u2019 local websites. \u201cIBM DISCovery!\u201d campaign Flash banners float over the regular site content and therefore they virtually cannot be missed or ignored. User interacts with them, and able to dismiss banners finally to continue reading. Meanwhile, they don\u2019t slow down website content loading \u2014 banners are downloaded afterwards.

According to multiple industry studies, rich-media banners are much more cost-effective in terms of customers contacts gained. Moreover, Flash technologies usage leads to 340% increase of click through, and 71% increase of the brand metrics (Source: DoubleClick Inc., and Millward Brown). <\/P>

 <\/P> <\/p>\n","protected":false},"excerpt":{"rendered":"

ASBIS launched the rich-media internet campaign \u00abIBM DISCovery!\u00bb in 7 countries simultaneously (Bulgaria, Czech Republic, Hungary, Poland, Russia, Slovakia, Ukraine). It is the first campaign for Eastern Europe, where the effectiveness of the rich media ad is 30 times higher than traditional banners\u2019 average rate: 14-15% CTR for the reach media against 0.5% for old-school…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-714","post","type-post","status-publish","format-standard","hentry","category-press"],"yoast_head":"\nASBIS launched an unusual internet campaign «IBM DISCovery!» - ASBIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.asbis.com\/news\/press\/unusual-internet-campaign-discovery-cfm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASBIS launched an unusual internet campaign «IBM DISCovery!» - ASBIS\" \/>\n<meta property=\"og:description\" content=\" ASBIS launched the rich-media internet campaign \u00abIBM DISCovery!\u00bb in 7 countries simultaneously (Bulgaria, Czech Republic, Hungary, Poland, Russia, Slovakia, Ukraine). It is the first campaign for Eastern Europe, where the effectiveness of the rich media ad is 30 times higher than traditional banners\u2019 average rate: 14-15% CTR for the reach media against 0.5% for old-school...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.asbis.com\/news\/press\/unusual-internet-campaign-discovery-cfm\/\" \/>\n<meta property=\"og:site_name\" content=\"ASBIS\" \/>\n<meta property=\"article:published_time\" content=\"2002-03-18T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-28T14:52:25+00:00\" \/>\n<meta name=\"author\" content=\"Administration\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administration\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.asbis.com\/news\/press\/unusual-internet-campaign-discovery-cfm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/unusual-internet-campaign-discovery-cfm\/\"},\"author\":{\"name\":\"Administration\",\"@id\":\"https:\/\/news.asbis.com\/news\/#\/schema\/person\/a9085ccc933f6ef29b2f1f80158ffaa1\"},\"headline\":\"ASBIS launched an unusual internet campaign «IBM DISCovery!»\",\"datePublished\":\"2002-03-18T00:00:00+00:00\",\"dateModified\":\"2023-07-28T14:52:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/unusual-internet-campaign-discovery-cfm\/\"},\"wordCount\":201,\"publisher\":{\"@id\":\"https:\/\/news.asbis.com\/news\/#organization\"},\"articleSection\":[\"ASBIS News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.asbis.com\/news\/press\/unusual-internet-campaign-discovery-cfm\/\",\"url\":\"https:\/\/news.asbis.com\/news\/press\/unusual-internet-campaign-discovery-cfm\/\",\"name\":\"ASBIS launched an unusual internet campaign «IBM DISCovery!» - 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