CONSUMER ELECTRONICS SHOW 2007, LAS VEGAS \u2013 January 5, 2007 \u2013
Consumers' ability to store video, photos, music and other valued data will
reach new heights as Hitachi Global Storage Technologies today announced the
industry's first terabyte (TB) hard drive. Delivering superior performance and
reliability, as well as capacity, Hitachi's 1TB hard drive meets the needs of
consumers who want to create, share and store their digital information, and
lots of it. Hitachi's Deskstar\u00ae 7K1000 will begin shipping to retail customers
in the first quarter of 2007 at a suggested retail price of $399 (USD), or 40
cents per gigabyte (GB). This new consumer-friendly price makes ultra-high
storage capacity more affordable and accessible than ever before.<\/STRONG><\/P>
‘The industry's first one-terabyte hard drive<\/STRONG> represents a
milestone that is 50 years in the making, and it reasserts the hard drive's
leadership as the highest-capacity, lowest-cost storage technology,’ said
Shinjiro Iwata, chief marketing officer, Hitachi Global Storage Technologies.
’In the 51 st year, Hitachi is leading a new era for hard drives — not only
providing large amounts of affordable storage, but also customizing and
optimizing hard drives to deliver products that are smarter, more durable and
more useful to the consumer.’<\/P>
Consumers have entered an era where everything they capture on digital still
or video, listen to and write, can be saved and shared for future enjoyment. In
the connected home, storage becomes the epicenter of the home network, linking
the living room, the office and the bedroom together in a truly
digitally-connected home. The family's games, home movies, photos and music can
be stored and accessed from a variety of digital entertainment devices within
the home. As the distribution of video content to social networking sites and to
handheld devices becomes more commonplace, storage capacity requirements will
reach new heights. In this scenario, consumers can begin to imagine what they
would do with all that capacity. With 1TB, Hitachi's Deskstar
7K1000<\/STRONG>, for PCs and home media centers and the CinemaStar 7K1000 for
DVRs help to usher in this new era.<\/P>
Hitachi's 1TB products deliver the performance and reliability required for
the digital lifestyle. The 3.5-inch, 7200 RPM Parallel-ATA\/Serial-ATA hard
drives are built on the industry's most reliable perpendicular magnetic
recording technology, first established with Hitachi's Travelstar 2.5-inch and
1.8-inch product lines.<\/P>
‘Consumers who increasingly rely on hard disk drives to store their digital
memories are seeking higher capacity and more reliable HDDs,’ said John Rydning,
research manager for hard disk drives at IDC. ‘Reaching 1 TB of capacity in a
disk drive is a testament to 50 years of innovation by the hard disk drive
industry, and helps to ensure sufficient storage capacity is available to meet
increasing consumer storage requirements.’<\/P>
Maximizing Value – The ‘Smart’ Hard Drive<\/STRONG> <\/P>
Hitachi is focused on maximizing the value of the hard drive by spearheading
the era of the ‘smart’ hard drive. Customized features have been incorporated
into Hitachi's hard drives, tailoring them for the application-set that they
serve. To that end, Hitachi's 1TB hard drives are targeted to two distinct
application areas: <\/P>
Deskstar 7K1000 \u2013 gaming and high-performance PCs, external storage devices
and upgrade applications 
Along with the Deskstar 7K1000 for the retail market, Hitachi is also
announcing today a CinemaStar version 1TB hard drive, which provides optimized
capabilities specifically designed for digital video recording (DVR)
applications. Consumers have come to rely on their digital video
recorders<\/STRONG> (DVRs) to record and store their favorite programs, and with
the increasing availability of high-definition (HD) TV programming, 1TB of
storage will become a necessity. High-definition video requires 4 to 5 times
more storage capacity than standard-definition video and a terabyte drive allows
viewers to easily store and retrieve almost 250 hours of HD programming
(additional storage facts can be found in the accompanying press release
addendum).<\/P>
SATA 3.0Gb\/s and PATA-133 interfaces
Ramp load
design for increased shock protection
Three low-power idle modes to boost
power efficiency
CinemaStar 7K1000 \u2013 DVR applications
Adaptive error
recovery and SMART command transport for optimized video streaming and picture
quality
Smooth Stream Technology to optimize the drive for audio\/video
applications requiring reliable storage
‘Bedroom quiet’ acoustics
Finally, an enterprise version of the TB drive designed for lower
duty-cycle, high-capacity enterprise environments is currently under evaluation
at major OEM customers and is expected to be available in the second
quarter.<\/P>