{"id":1649,"date":"2016-02-12T00:00:00","date_gmt":"2016-02-12T00:00:00","guid":{"rendered":"https:\/\/www.asbis.com\/news\/?p=1649"},"modified":"2023-07-28T13:58:37","modified_gmt":"2023-07-28T13:58:37","slug":"electronic-software-delivery","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/suppliers\/electronic-software-delivery\/","title":{"rendered":"Electronic Software Delivery (ESD)"},"content":{"rendered":"<h2>What is ESD?<\/h2>\n<p>Electronic Software Delivery (ESD) is the delivery of a product key directly to consumers and small businesses via retailers and resellers. Simply put, it&rsquo;s just another way to sell FPP.<\/p>\n<ul>\n<li>Features: product is ready for use immediately after delivery. Quick, easy, secure and seamless delivery<\/li>\n<li>Experience: partner can offer wider assortment of products to customers 24\/7<\/li>\n<li>Strategy: utilize distribution to ready the breadth channel<\/li>\n<li>Channels: ESD is available through all channels, including managed retail, breadth retail, MNAs\/OEMs, and SMB distribution&nbsp;<\/li>\n<\/ul>\n<h2>What&rsquo;s the market opportunity for resellers?<\/h2>\n<ul>\n<li>Lower costs of delivery &mdash; Higher long-term profitability<\/li>\n<li>Fast &ndash; Customers immediately download the product<\/li>\n<li>Risk-free assortment of premium SKUs<\/li>\n<li>Greater opportunity to increase sales through CRM<\/li>\n<li>Platform for greater digital marketing<\/li>\n<li>Support customers with online presence&nbsp;<\/li>\n<\/ul>\n<p>A huge revenue opportunity! The deal size increase by recommending and selling the right Office 2016 suite with every device sale.<\/p>\n<p>A full Office suite is not included on most new devices &ndash; recommend an Office suite with every device sale. Customers want Office and they are 5x more likely to purchase Office only if you recommend it.<\/p>\n<h2>What Microsoft products are available as ESD?<\/h2>\n<ul>\n<li>Microsoft&reg; Office Home &amp; Business, Home &amp; Student products<\/li>\n<li>Microsoft&reg; Office 365 products<\/li>\n<li>Microsoft&reg; Office for Mac products<\/li>\n<li>Microsoft&reg; Windows 10 Home \u0438 Pro products<\/li>\n<li>Microsoft business products<\/li>\n<\/ul>\n<h2>How it works<\/h2>\n<p><img src='\/share\/common\/ESD-how-it-works.jpg' width='630' height='355' alt='' \/><\/p>\n<h2>Methods for digital distribution<\/h2>\n<table class='table-bordered'>\n<tr class='header'>\n<td>&nbsp;<\/td>\n<td><strong>Electronic Software Download (ESD)<\/strong><\/td>\n<td><strong>ESD Print-to-Receipt (PTR)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Target Scenario<\/td>\n<td>Online<\/td>\n<td>In-store<\/td>\n<\/tr>\n<tr>\n<td>Merchandizing<\/td>\n<td>Online product details page<\/td>\n<td>FDO, chit card, or kiosk<\/td>\n<\/tr>\n<tr>\n<td>5&#215;5 Code Delivery<\/td>\n<td>Email or text and stored in digital locker<\/td>\n<td>Printed on purchase receipt&nbsp;<\/td>\n<\/tr>\n<tr>\n<td>&nbsp;<\/td>\n<td><img src='\/share\/common\/ESD-1.png' width='271' height='143' alt='' \/><\/td>\n<td><img src='\/share\/common\/PTR-1.png' width='220' height='143' alt='' \/><\/td>\n<\/tr>\n<\/table>\n<h2>And even more&hellip; API implementation<\/h2>\n<ul>\n<li>Full integration between distributor and reseller.<\/li>\n<li>Customer purchases from reseller web store<\/li>\n<li>Distributor passes product key to reseller through web store, the reseller then passes key to customer<\/li>\n<\/ul>\n<table class='table-bordered'>\n<tr class='table-header'>\n<td colspan='100'>\n<h2>Benefits for Resellers and Retailers<\/h2>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>Resellers<\/strong> into small business    find ESD drives Loyalty, drives efficiency, drives profitability<\/p>\n<\/td>\n<td>\n<p><strong>Retailers<\/strong> are adapting to meet    end user needs and &nbsp;find ESD drives opportunity<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan='2' valign='top'>\n<p align='center'>Growth Potential<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li>Increased    always on product portfolio<\/li>\n<li>Attach and    Up-Sell<\/li>\n<li>365 offers    renewals and better business flexibility<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Expanded    Shopping Windows<\/li>\n<li>Attach and    Up-Sell<\/li>\n<li>New digital    products (pre-paid\/gift cards)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td colspan='2' valign='top'>\n<p align='center'>Cost Savings<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ol>\n<li>No Inventory &ndash; No risk of    it being left on the shelf<\/li>\n<li>Reduced cost to add new    products<\/li>\n<\/ol>\n<\/td>\n<td>\n<ul>\n<li>No Inventory    for digital products<\/li>\n<li>Minimize    shrink<\/li>\n<li>Reduced    cost to add new products<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td colspan='2' valign='top'>\n<p align='center'>Agility<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li>Always the    latest<\/li>\n<li>Future    models are live when there live not when they ship<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Stay    current with consumer trends<\/li>\n<li>Improve    ability to compete in a changing market<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/table>\n<p>Have questions? <a href='http:\/\/www.asbis.com\/where-to-buy-worldwide'>Contact ASBIS Manager in your country<\/a> to discuss all possible cooperation models.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is ESD? Electronic Software Delivery (ESD) is the delivery of a product key directly to consumers and small businesses via retailers and resellers. Simply put, it&rsquo;s just another way to sell FPP. Features: product is ready for use immediately after delivery. Quick, easy, secure and seamless delivery Experience: partner can offer wider assortment of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1650,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[142],"tags":[19,81],"class_list":["post-1649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-suppliers","tag-microsoft","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Electronic Software Delivery (ESD) - ASBIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.asbis.com\/news\/suppliers\/electronic-software-delivery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electronic Software Delivery (ESD) - ASBIS\" \/>\n<meta property=\"og:description\" content=\"What is ESD? 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