{"id":11343,"date":"2026-10-16T07:43:23","date_gmt":"2026-10-16T07:43:23","guid":{"rendered":"https:\/\/news.asbis.com\/news\/?p=11343"},"modified":"2026-10-16T07:43:24","modified_gmt":"2026-10-16T07:43:24","slug":"asbis-launches-its-first-apple-npi-campaign-in-western-and-northern-africa","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/press\/asbis-launches-its-first-apple-npi-campaign-in-western-and-northern-africa\/","title":{"rendered":"ASBIS launches its first Apple NPI campaign in Western and Northern Africa\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">ASBIS has launched its first Apple new product introduction (NPI) campaign in Western and Northern Africa, starting with Ghana and Ivory Coast. The launch is an important development for ASBIS&#8217;s Apple&nbsp;distribution&nbsp;in the region, following the expansion of its distribution agreement into 14 additional African countries earlier this year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ghana and\u00a0Ivory Coast\u00a0were selected as the first markets in ASBIS&#8217;s long-term regional strategy. Over the past months, the company has been establishing local operations, developing its retail partner network and investing in the infrastructure needed to support official Apple distribution. This includes new distribution centers in Accra and Abidjan, opened earlier this year.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch introduces the new Apple lineup, including iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, Apple Watch SE 3 and AirPods 5, which are already available for purchase.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">8 key retail partners with a combined network of 51 stores are participating in the launch across 2 countries. As an Apple Authorized Distributor, ASBIS is developing the local distribution network, supporting retail partners and strengthening the official sales channel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign focuses primarily on iPhone 18 Pro and iPhone 18 Pro Max, with an extensive marketing program covering retail activities, outdoor advertising and digital communications.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The outdoor campaign includes 21 advertising placements: 14 locations in Ghana and 7 digital screens in Ivory Coast. The placements cover prominent, high-traffic areas and major routes connecting commercial and residential districts.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11350\" src=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-2-1-1-1024x576.png\" alt=\"\" class=\"wp-image-11350\" srcset=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-2-1-1-1024x576.png 1024w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-2-1-1-300x169.png 300w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-2-1-1-768x432.png 768w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-2-1-1-1536x864.png 1536w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-2-1-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11349\" src=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-3-1-1-1024x576.png\" alt=\"\" class=\"wp-image-11349\" srcset=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-3-1-1-1024x576.png 1024w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-3-1-1-300x169.png 300w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-3-1-1-768x432.png 768w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-3-1-1-1536x864.png 1536w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-3-1-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"657\" data-id=\"11351\" src=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/billboard-ivory-1024x657.png\" alt=\"\" class=\"wp-image-11351\" srcset=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/billboard-ivory-1024x657.png 1024w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/billboard-ivory-300x192.png 300w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/billboard-ivory-767x492.png 767w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/billboard-ivory-1536x986.png 1536w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/billboard-ivory-2048x1314.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"11348\" src=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-1-1-1-1024x576.png\" alt=\"\" class=\"wp-image-11348\" srcset=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-1-1-1-1024x576.png 1024w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-1-1-1-300x169.png 300w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-1-1-1-768x432.png 768w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-1-1-1-1536x864.png 1536w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/pic-1-1-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Based on the latest available campaign figures, campaign&nbsp;has reached approximately 7 million people in Ghana and 3.2 million in Ivory Coast. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/ASBIS_online_banners_gallery-1024x481.png\" alt=\"\" class=\"wp-image-11352\" srcset=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/ASBIS_online_banners_gallery-1024x481.png 1024w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/ASBIS_online_banners_gallery-300x141.png 300w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/ASBIS_online_banners_gallery-767x360.png 767w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/ASBIS_online_banners_gallery-1536x721.png 1536w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/ASBIS_online_banners_gallery-2048x961.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For ASBIS, this launch is part of a broader plan to establish and develop the official Apple distribution channel across West &amp; Central Africa.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Artem Ahunov, General Manager of WECA at ASBIS says:<\/strong> <em>&#8220;Over the past months, we have been establishing local operations and developing retail partnerships in Ghana and Ivory Coast. This first major Apple product launch is an important step for us, bringing together our distribution capabilities, retail network and marketing activities. Our priority is to strengthen official sales channels in both countries and apply this experience as we continue expanding across the region.\u00a0<br>Our goal is also to introduce proven approaches and value-added distribution services that have been successfully applied in other markets. Combined with our international expertise and understanding of local market needs, these capabilities give us a clear advantage in Western and Northern Africa.&#8221;\u00a0<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Learn more about <a href=\"https:\/\/www.asbis.com.gh\/\">ASBIS Ghana<\/a> and <a href=\"https:\/\/www.asbis.ci\/\">ASBIS Ivory Coast<\/a>.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASBIS has launched its first Apple new product introduction (NPI) campaign in Western and Northern Africa, starting with Ghana and Ivory Coast. The launch is an important development for ASBIS&#8217;s Apple&nbsp;distribution&nbsp;in the region, following the expansion of its distribution agreement into 14 additional African countries earlier this year.&nbsp; Ghana and\u00a0Ivory Coast\u00a0were selected as the first&#8230;<\/p>\n","protected":false},"author":8,"featured_media":11353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22],"tags":[26,13],"class_list":["post-11343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-apple","tag-asbis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASBIS launches its first Apple NPI campaign in Western and Northern Africa\u00a0 - ASBIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.asbis.com\/news\/press\/asbis-launches-its-first-apple-npi-campaign-in-western-and-northern-africa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASBIS launches its first Apple NPI campaign in Western and Northern Africa\u00a0 - ASBIS\" \/>\n<meta property=\"og:description\" content=\"ASBIS has launched its first Apple new product introduction (NPI) campaign in Western and Northern Africa, starting with Ghana and Ivory Coast. The launch is an important development for ASBIS&#8217;s Apple&nbsp;distribution&nbsp;in the region, following the expansion of its distribution agreement into 14 additional African countries earlier this year.&nbsp; Ghana and\u00a0Ivory Coast\u00a0were selected as the first...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.asbis.com\/news\/press\/asbis-launches-its-first-apple-npi-campaign-in-western-and-northern-africa\/\" \/>\n<meta property=\"og:site_name\" content=\"ASBIS\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-16T07:43:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-16T07:43:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/billboard-750x350-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanya Sakharova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanya Sakharova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.asbis.com\/news\/press\/asbis-launches-its-first-apple-npi-campaign-in-western-and-northern-africa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/asbis-launches-its-first-apple-npi-campaign-in-western-and-northern-africa\/\"},\"author\":{\"name\":\"Tanya Sakharova\",\"@id\":\"https:\/\/news.asbis.com\/news\/#\/schema\/person\/2b3a8670347319c528752c066d7a5113\"},\"headline\":\"ASBIS launches its first Apple NPI campaign in Western and Northern Africa\u00a0\",\"datePublished\":\"2026-10-16T07:43:23+00:00\",\"dateModified\":\"2026-10-16T07:43:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/asbis-launches-its-first-apple-npi-campaign-in-western-and-northern-africa\/\"},\"wordCount\":414,\"publisher\":{\"@id\":\"https:\/\/news.asbis.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/asbis-launches-its-first-apple-npi-campaign-in-western-and-northern-africa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/10\/billboard-750x350-1.png\",\"keywords\":[\"Apple\",\"ASBIS\"],\"articleSection\":[\"ASBIS News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.asbis.com\/news\/press\/asbis-launches-its-first-apple-npi-campaign-in-western-and-northern-africa\/\",\"url\":\"https:\/\/news.asbis.com\/news\/press\/asbis-launches-its-first-apple-npi-campaign-in-western-and-northern-africa\/\",\"name\":\"ASBIS launches its first Apple NPI campaign in Western and Northern Africa\u00a0 - 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