{"id":10467,"date":"2026-07-17T14:36:45","date_gmt":"2026-07-17T14:36:45","guid":{"rendered":"https:\/\/news.asbis.com\/news\/?p=10467"},"modified":"2026-07-17T14:36:46","modified_gmt":"2026-07-17T14:36:46","slug":"lorgar-in-the-baltics-where-esports-sponsorship-meets-retail","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/press\/lorgar-in-the-baltics-where-esports-sponsorship-meets-retail\/","title":{"rendered":"LORGAR in the Baltics: where Esports sponsorship meets retail"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">ASBIS\u2019s own brand LORGAR has become the official Technical Partner of the&nbsp;<a href=\"https:\/\/www.hltv.org\/events\/9291\/kleverr-azeron-baltic-superfinals-2026\" target=\"_blank\" rel=\"noreferrer noopener\">Azeron Baltic CS2 Superfinals 2026<\/a>, a partnership that illustrates a broader strategy: using competitive gaming as a direct channel for customer acquisition, brand visibility, and retail activation across the Baltic region.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Esports as a go-to-market channel<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On July 12, the LAN Qualifier at&nbsp;<a href=\"https:\/\/cyberempire.lv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cyber Empire<\/a>&nbsp;in Riga brought together 16 Counter-Strike 2 teams from Latvia, Lithuania, and Estonia and, alongside them, a highly targeted audience of engaged, high-intent gaming consumers. Rather than treating the event as a one-off sponsorship,&nbsp;LORGAR used it as a live retail touchpoint: visitors could test products hands-on and purchase selected gear directly on site.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This model doesn&#8217;t stop when the tournament ends. LORGAR maintains a year-round retail presence at Cyber Empire, where visitors can continue testing and buying products during regular gaming sessions turning a single event into an ongoing sales and brand-engagement channel rather than a short-term marketing spend.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Scaling through regional reach<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The four teams that qualified in Riga now advance to the Superfinals on July 25\u201326 in Ventspils, held as part of&nbsp;<a href=\"https:\/\/www.ghettogamesfestival.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GGFEST 2026<\/a>,&nbsp;one of the largest sports, gaming, and youth culture festivals in the Baltics. Participation at this scale extends LORGAR&#8217;s reach well beyond the core esports audience, placing the brand in front of a broader youth and lifestyle demographic across the region.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For ASBIS, this reflects a consistent approach to brand building: pairing product visibility with real commercial access points, and using regional cultural events as a scalable route to new customers not just a sponsorship line item.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore the LORGAR product portfolio&nbsp;<a href=\"https:\/\/www.asbis.com\/vendors\/lorgar\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.asbis.com\/vendors\/lorgar<\/a>&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASBIS\u2019s own brand LORGAR has become the official Technical Partner of the&nbsp;Azeron Baltic CS2 Superfinals 2026, a partnership that illustrates a broader strategy: using competitive gaming as a direct channel for customer acquisition, brand visibility, and retail activation across the Baltic region.&nbsp; Esports as a go-to-market channel&nbsp; On July 12, the LAN Qualifier at&nbsp;Cyber Empire&nbsp;in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[157],"class_list":["post-10467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-lorgar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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