{"id":10431,"date":"2026-07-15T15:02:10","date_gmt":"2026-07-15T15:02:10","guid":{"rendered":"https:\/\/news.asbis.com\/news\/?p=10431"},"modified":"2026-07-15T15:02:11","modified_gmt":"2026-07-15T15:02:11","slug":"memory-shortage-is-driving-hardware-prices-up","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/press\/memory-shortage-is-driving-hardware-prices-up\/","title":{"rendered":"Memory shortage is driving hardware prices up"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:31% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/07\/Lazdins_upd-768x1024.jpg\" alt=\"\" class=\"wp-image-10440 size-full\" srcset=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/07\/Lazdins_upd-768x1024.jpg 768w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/07\/Lazdins_upd-225x300.jpg 225w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/07\/Lazdins_upd.jpg 900w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">&#8220;<em>Demand for memory-related products is steadily increasing, with customers routinely planning further ahead. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Organizations that secure their procurement earlier are in a much stronger position to avoid price fluctuations and supply constraints in the months ahead<\/em>.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eduards Lazdins<\/strong><br>Business Development Manager Memory products<br>ASBIS Group<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The market is entering another period of pressure. Memory shortages, an expected 18.3% increase in average PC prices, declining global shipments, and higher logistics costs are creating a perfect storm for IT procurement. Companies that delay purchasing may face higher costs, longer lead times, and reduced product availability.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\" style=\"padding-left:5px;padding-right:5px\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>+18.3%<\/strong><\/td><td><strong>-11.3%<\/strong><\/td><td><strong>+7.4%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Average PC price growth in 2026<\/td><td>Decline in global PC shipments in 2026<\/td><td>PC shipments to EMEA increased in Q1 2026. Customers are stocking up before prices rise even further<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Source: <a href=\"https:\/\/www.idc.com\/promo\/pcdforecast\/\">IDC<\/a><\/td><td>Source: <a href=\"https:\/\/www.idc.com\/resource-center\/blog\/pc-market-enters-volatile-territory-as-memory-shortage-persists-through-2027\/\">IDC<\/a><\/td><td>Source: <a href=\"https:\/\/www.tweaktown.com\/news\/110956\/global-pc-shipments-actually-grew-in-q1-2026-despite-memory-crisis-and-price-crunch\/index.html\">IDC, EMEA Region<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.asbis.com\/it-distribution-components#talk-to-expert\" style=\"background-color:#5697da\">Request for quotation<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a one-time spike, but a trend that will continue for several quarters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Memory prices have already risen for two consecutive quarters and, according to manufacturers&#8217; forecasts, will continue.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a57b9ddc4e27&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a57b9ddc4e27\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"351\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/07\/timeline-1024x351.jpg\" alt=\"\" class=\"wp-image-10432\" srcset=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/07\/timeline-1024x351.jpg 1024w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/07\/timeline-300x103.jpg 300w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/07\/timeline-768x263.jpg 768w, https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/07\/timeline.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A project delayed by a quarter is almost guaranteed to cost more, this isn&#8217;t a one-time price increase, but a sustainable trend.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.asbis.com\/it-distribution-components#talk-to-expert\" style=\"background-color:#5697da\">Talk to ASBIS Expert<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Demand for memory-related products is steadily increasing, with customers routinely planning further ahead. Organizations that secure their procurement earlier are in a much stronger position to avoid price fluctuations and supply constraints in the months ahead.&#8221; Eduards LazdinsBusiness Development Manager Memory productsASBIS Group The market is entering another period of pressure. Memory shortages, an expected&#8230;<\/p>\n","protected":false},"author":4,"featured_media":10446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[125,102],"class_list":["post-10431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-memory","tag-micron"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Memory shortage is driving hardware prices up - ASBIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.asbis.com\/news\/press\/memory-shortage-is-driving-hardware-prices-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Memory shortage is driving hardware prices up - ASBIS\" \/>\n<meta property=\"og:description\" content=\"&#8220;Demand for memory-related products is steadily increasing, with customers routinely planning further ahead. 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