{"id":10309,"date":"2026-06-10T11:22:22","date_gmt":"2026-06-10T11:22:22","guid":{"rendered":"https:\/\/news.asbis.com\/news\/?p=10309"},"modified":"2026-06-10T11:34:32","modified_gmt":"2026-06-10T11:34:32","slug":"from-retail-displays-to-retail-intelligence-infrastructure","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/press\/from-retail-displays-to-retail-intelligence-infrastructure\/","title":{"rendered":"From retail displays to retail intelligence infrastructure"},"content":{"rendered":"\n

How Prestigio Solutions, an ASBIS Group own brand of technological solutions for business and education, and DISPL, an ASBIS-backed startup, are helping brands measure real-world customer engagement in physical retail<\/em> <\/p>\n\n\n\n

Physical retail still suffers from a visibility problem. Brands know what sells, but rarely understand what actually captures customer attention in-store. Traditional retail metrics: sales reports, foot traffic estimates, and periodic store visits, provide only partial visibility into customer behavior. They show transactions, but not engagement. They cannot explain why one product zone attracts attention while another gets ignored.  <\/p>\n\n\n\n

At the same time, digital channels have conditioned brands to expect measurable performance everywhere: impressions, engagement, dwell time, audience segmentation, and conversion insights are standard in online environments. Physical retail, however, has remained largely unmeasurable.  <\/p>\n\n\n\n

Recent pilot deployments across Virgin Megastore and E-City locations in the UAE explored how AI-powered analytics and edge infrastructure can begin closing that gap. Together, Prestigio Solutions and DISPL are building an infrastructure layer that transforms physical retail environments into measurable, data-driven engagement spaces.  <\/p>\n\n\n

Why retail needs measurable engagement<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/h4>\n

What problem were you trying to solve?<\/strong><\/p>\n

Sergei Galeev, CEO DISPL:<\/strong>\u00a0Retail environments generate enormous amounts of customer interaction data, but most of it\u00a0remains\u00a0invisible. Retailers can measure sales, but they rarely understand attention, engagement, or\u00a0behavioral\u00a0patterns around specific products and brand zones. This creates a major gap between physical retail and digital commerce. Online, brands can\u00a0optimize\u00a0campaigns in real time. Offline, decisions are often still based on assumptions, visual observations, or delayed sales reporting. DISPL was designed to bridge that gap by enabling real-time audience analytics directly inside retail spaces.<\/em>\u00a0\u00a0<\/p>\n

Aliaksandr Tsikhanovich, BDM at Prestigio Solutions:\u00a0<\/strong>One of the biggest barriers to retail analytics adoption has traditionally been infrastructure complexity. Many retailers assume that deploying intelligent retail systems requires rebuilding store environments, introducing heavy IT integration, or replacing existing hardware. Our goal was to simplify deployment and create an edge-ready infrastructure layer that can\u00a0operate\u00a0independently within existing retail environments. The combination of Prestigio Solutions hardware infrastructure and DISPL analytics software\u00a0enables\u00a0fast deployment without disrupting store operations.\u00a0<\/em>\u00a0<\/p>\n

Building measurable retail infrastructure<\/strong><\/h4>\n

The solution combines two integrated layers. DISPL provides the intelligence layer:<\/p>\n