{"id":10291,"date":"2026-06-10T09:50:31","date_gmt":"2026-06-10T09:50:31","guid":{"rendered":"https:\/\/news.asbis.com\/news\/?p=10291"},"modified":"2026-06-10T09:50:32","modified_gmt":"2026-06-10T09:50:32","slug":"lorgar-opens-ap-performance-lab-in-riga-as-a-b2b-esports-hub","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/press\/lorgar-opens-ap-performance-lab-in-riga-as-a-b2b-esports-hub\/","title":{"rendered":"LORGAR opens A&P Performance Lab in Riga as a B2B Esports Hub\u00a0"},"content":{"rendered":"\n

LORGAR<\/a>, part of ASBIS Group, has fully equipped the A&P Performance Lab, a professional esports training facility\u00a0located\u00a0in Riga, Latvia. The project\u00a0represents\u00a0a key step in expanding LORGAR\u2019s B2B ecosystem by combining product development, real-world validation, and partner engagement in a single operational environment.\u00a0<\/p>\n\n\n\n

The facility serves as a dedicated performance and training base for esports organizations, including Passion UA and\u00a0Astral Esports, and is also available to other teams\u00a0seeking\u00a0a structured, fully equipped environment for professional training and bootcamps.\u00a0<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n

End-to-End LORGAR Ecosystem in a Live Environment<\/span><\/span><\/h3>\n\n\n

The A&P Performance Lab is designed as a fully operational environment where LORGAR\u2019s product ecosystem is deployed across every training station. This enables consistent testing, validation, and demonstration of equipment under\u00a0real competitive\u00a0conditions.\u00a0<\/p>\n\n\n\n

The setup includes: LORGAR Elite MSE90W mouse, Advanced\u00a0Main 135 mouse pad, Pro KBP70TKLW keyboard, Pro Kaya 460 headset, Advanced ACE 422 gaming chair, PRO DP80G gaming desk, and PRO PCP401 gaming PC.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Beyond the main training area, the facility integrates a strategy room and lounge for team analysis and preparation, as well as an in-house media production space supporting content creation, interviews, and marketing assets.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n

Business Validation Through Professional Use<\/span><\/span><\/h3>\n\n\n

The facility already\u00a0demonstrates\u00a0its value through active use by professional teams.\u00a0<\/p>\n\n\n\n

Passion UA completed their full pre-tournament training cycle at the lab ahead of IEM Rio 2026, using the environment for structured preparation and media production. The on-site setup allowed the team to\u00a0consolidate\u00a0training, content creation, and production workflows in one location.\u00a0<\/p>\n\n\n\n

Astral Esports, a Latvian CS2 team, was the first team to complete a full 17-day bootcamp at the facility. Following their training at A&P Performance Lab, the team reached the final of the LORGAR RANKINGS tournament series,\u00a0organized by LORGAR.\u00a0<\/p>\n\n\n\n

These cases highlight the lab\u2019s role as a real-world validation environment for LORGAR\u2019s product ecosystem under professional usage conditions.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n

Platform for B2B Engagement and Product Experience<\/span><\/span><\/h3>\n\n\n

In addition to its role as a training facility, A&P Performance Lab functions as a B2B engagement platform for LORGAR. With a capacity of 50\u201370 people, the venue is designed for partner activations, product demonstrations, and corporate events.\u00a0<\/p>\n\n\n\n

Unlike traditional showrooms, the lab\u00a0provides a live competitive environment where partners can\u00a0experience LORGAR solutions in real usage scenarios, alongside professional esports teams actively training at the facility.\u00a0<\/p>\n\n\n\n

This approach strengthens LORGAR\u2019s positioning as a solutions-driven brand, combining hardware, ecosystem integration, and real-world performance validation within a single operational framework.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

LORGAR, part of ASBIS Group, has fully equipped the A&P Performance Lab, a professional esports training facility\u00a0located\u00a0in Riga, Latvia. The project\u00a0represents\u00a0a key step in expanding LORGAR\u2019s B2B ecosystem by combining product development, real-world validation, and partner engagement in a single operational environment.\u00a0 The facility serves as a dedicated performance and training base for esports organizations,…<\/p>\n","protected":false},"author":2,"featured_media":10295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[383,157],"class_list":["post-10291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-asbisownbrands","tag-lorgar"],"yoast_head":"\nLORGAR opens A&P Performance Lab in Riga as a B2B Esports Hub\u00a0 - ASBIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.asbis.com\/news\/press\/lorgar-opens-ap-performance-lab-in-riga-as-a-b2b-esports-hub\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LORGAR opens A&P Performance Lab in Riga as a B2B Esports Hub\u00a0 - ASBIS\" \/>\n<meta property=\"og:description\" content=\"LORGAR, part of ASBIS Group, has fully equipped the A&P Performance Lab, a professional esports training facility\u00a0located\u00a0in Riga, Latvia. The project\u00a0represents\u00a0a key step in expanding LORGAR\u2019s B2B ecosystem by combining product development, real-world validation, and partner engagement in a single operational environment.\u00a0 The facility serves as a dedicated performance and training base for esports organizations,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.asbis.com\/news\/press\/lorgar-opens-ap-performance-lab-in-riga-as-a-b2b-esports-hub\/\" \/>\n<meta property=\"og:site_name\" content=\"ASBIS\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-10T09:50:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T09:50:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/06\/Lorgar_banner-750x350-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jana Duchowicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jana Duchowicz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.asbis.com\/news\/press\/lorgar-opens-ap-performance-lab-in-riga-as-a-b2b-esports-hub\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/lorgar-opens-ap-performance-lab-in-riga-as-a-b2b-esports-hub\/\"},\"author\":{\"name\":\"Jana Duchowicz\",\"@id\":\"https:\/\/news.asbis.com\/news\/#\/schema\/person\/5d089f719cdbf7ddd4d5061487523e4b\"},\"headline\":\"LORGAR opens A&P Performance Lab in Riga as a B2B Esports Hub\u00a0\",\"datePublished\":\"2026-06-10T09:50:31+00:00\",\"dateModified\":\"2026-06-10T09:50:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/lorgar-opens-ap-performance-lab-in-riga-as-a-b2b-esports-hub\/\"},\"wordCount\":433,\"publisher\":{\"@id\":\"https:\/\/news.asbis.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.asbis.com\/news\/press\/lorgar-opens-ap-performance-lab-in-riga-as-a-b2b-esports-hub\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/06\/Lorgar_banner-750x350-1.jpg\",\"keywords\":[\"ASBISOwnBrands\",\"Lorgar\"],\"articleSection\":[\"ASBIS News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.asbis.com\/news\/press\/lorgar-opens-ap-performance-lab-in-riga-as-a-b2b-esports-hub\/\",\"url\":\"https:\/\/news.asbis.com\/news\/press\/lorgar-opens-ap-performance-lab-in-riga-as-a-b2b-esports-hub\/\",\"name\":\"LORGAR opens A&P Performance Lab in Riga as a B2B Esports Hub\u00a0 - 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