{"id":10079,"date":"2026-05-04T19:44:57","date_gmt":"2026-05-04T19:44:57","guid":{"rendered":"https:\/\/news.asbis.com\/news\/?p=10079"},"modified":"2026-05-04T19:59:40","modified_gmt":"2026-05-04T19:59:40","slug":"asbis-leverages-global-scale-to-drive-robotics-and-gaming-ecosystems","status":"publish","type":"post","link":"https:\/\/news.asbis.com\/news\/media\/asbis-leverages-global-scale-to-drive-robotics-and-gaming-ecosystems\/","title":{"rendered":"ASBIS leverages global scale to drive robotics and gaming ecosystems\u00a0"},"content":{"rendered":"\n<p>In the first part of his recent interview, <strong>Hesham Tantawi<\/strong>, Vice President of ASBIS Middle East, a subsidiary of ASBIS Group, outlined the strategic pivots&nbsp;driving the regional business. The company is distinguishing itself from traditional IT, IoT, and AI solutions distributors by developing specialized niche verticals, specifically in robotics and integrated gaming ecosystems.&nbsp;<\/p>\n\n\n<p><strong>Robotics as a competitive edge:\u00a0The <a href=\"https:\/\/www.asbis.com\/24-7-robocafe\">AROS 24\/7 Robo Caf\u00e9\u00a0<\/a><\/strong><\/p>\n\n\n<p>A standout feature of ASBIS\u2019s regional portfolio is its foray into automated retail via the&nbsp;RoboCafe. Now in its third iteration, this project serves as a prime example of how the distributor is diversifying beyond &#8220;box-moving&#8221; into high-tech lifestyle solutions.&nbsp;<\/p>\n\n\n<ul>\n<li><strong>Market deployment.<\/strong> Following a successful pilot at IKEA (Festival City), ASBIS Middle East is targeting rollouts across major malls, schools, and universities in the UAE and Saudi Arabia.\u00a0<\/li>\n<li><strong>Operational proof.\u00a0<\/strong>Mr.Tantawi\u00a0cited the successful integration of seven units in Limassol as a benchmark. For a distributor, owning such a robotic line provides a unique value proposition in the urban infrastructure and hospitality sectors.\u00a0<\/li>\n<\/ul>\n<p><strong>Strategic\u00a0synergy: leisure and integrated gaming supply chains\u00a0<\/strong><\/p>\n\n\n<p>The interview highlighted how the subsidiary is&nbsp;identifying&nbsp;niche intersections between high-tech leisure and automation:&nbsp;<\/p>\n\n\n<ul>\n<li><strong>Leisure tech.<\/strong> ASBIS has\u00a0established\u00a0partnerships with golf simulator providers. By integrating <a href=\"https:\/\/www.asbis.com\/24-7-robocafe\">AROS 24\/7 Robo Caf\u00e9<\/a> units into these digital sports environments, the company is\u00a0demonstrating\u00a0how its diverse business lines can complement one another.\u00a0<\/li>\n<li><strong>Gaming infrastructure.<\/strong> With the GCC gaming market in a high-growth phase, ASBIS Middle East is\u00a0leveraging\u00a0the Group\u2019s global vendor relationships to act as a &#8220;one-stop-shop.&#8221; The subsidiary now covers approximately 90% of the inventory needs for specialized gaming retailers, spanning from core components to peripherals. This &#8220;A to Z&#8221; supply chain model allows local partners to centralize their procurement under one house.\u00a0<\/li>\n<li><strong>Emerging markets.<\/strong> While the GCC\u00a0remains\u00a0a primary hub, ASBIS is actively exploring emerging markets in West Africa. The upcoming engagements in Nigeria,\u00a0Ivory Coast, and Ghana signal a long-term play to export the ASBIS partnership model. The approach emphasizes collaborative study of local market needs over transactional sales, aiming for sustainable two-way growth.\u00a0<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>In the first part of his recent interview, Hesham Tantawi, Vice President of ASBIS Middle East, a subsidiary of ASBIS Group, outlined the strategic pivots&nbsp;driving the regional business. The company is distinguishing itself from traditional IT, IoT, and AI solutions distributors by developing specialized niche verticals, specifically in robotics and integrated gaming ecosystems.&nbsp; Robotics as&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[327],"class_list":["post-10079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-middle-east"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASBIS leverages global scale to drive robotics and gaming ecosystems\u00a0 - ASBIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.asbis.com\/news\/media\/asbis-leverages-global-scale-to-drive-robotics-and-gaming-ecosystems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASBIS leverages global scale to drive robotics and gaming ecosystems\u00a0 - ASBIS\" \/>\n<meta property=\"og:description\" content=\"In the first part of his recent interview, Hesham Tantawi, Vice President of ASBIS Middle East, a subsidiary of ASBIS Group, outlined the strategic pivots&nbsp;driving the regional business. The company is distinguishing itself from traditional IT, IoT, and AI solutions distributors by developing specialized niche verticals, specifically in robotics and integrated gaming ecosystems.&nbsp; Robotics as...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.asbis.com\/news\/media\/asbis-leverages-global-scale-to-drive-robotics-and-gaming-ecosystems\/\" \/>\n<meta property=\"og:site_name\" content=\"ASBIS\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-04T19:44:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T19:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/05\/Interview_1st_part_750x350.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jana Duchowicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jana Duchowicz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-leverages-global-scale-to-drive-robotics-and-gaming-ecosystems\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-leverages-global-scale-to-drive-robotics-and-gaming-ecosystems\/\"},\"author\":{\"name\":\"Jana Duchowicz\",\"@id\":\"https:\/\/news.asbis.com\/news\/#\/schema\/person\/5d089f719cdbf7ddd4d5061487523e4b\"},\"headline\":\"ASBIS leverages global scale to drive robotics and gaming ecosystems\u00a0\",\"datePublished\":\"2026-05-04T19:44:57+00:00\",\"dateModified\":\"2026-05-04T19:59:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-leverages-global-scale-to-drive-robotics-and-gaming-ecosystems\/\"},\"wordCount\":359,\"publisher\":{\"@id\":\"https:\/\/news.asbis.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-leverages-global-scale-to-drive-robotics-and-gaming-ecosystems\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.asbis.com\/news\/wp-content\/uploads\/2026\/05\/Interview_1st_part_750x350.jpg\",\"keywords\":[\"Middle East\"],\"articleSection\":[\"ASBIS in Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.asbis.com\/news\/media\/asbis-leverages-global-scale-to-drive-robotics-and-gaming-ecosystems\/\",\"url\":\"https:\/\/news.asbis.com\/news\/media\/asbis-leverages-global-scale-to-drive-robotics-and-gaming-ecosystems\/\",\"name\":\"ASBIS leverages global scale to drive robotics and gaming ecosystems\u00a0 - 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