Dell Technologies Leads AI PC Movement with Redesigned Portfolio at CES 2025

At CES 2025 Dell Technologies announces a new, simplified portfolio featuring on-device AI for greater end-user creativity and productivity. To accelerate AI PC adoption across enterprises, Dell also provides developers and IT administrators with the tools to seamlessly build and deploy AI applications to Dell AI PCs.

As the number one provider of commercial AI PCs, Dell expands its portfolio with new product designs, increased performance and battery life, the latest silicon innovation and AI accelerators, and industry-leading capabilities across software, management and sustainability. Dell has unified its brand across PCs, displays, services and accessories to make it even easier for customers to find the right technology solutions they need today and in the future.

Unified brand and simplified choices make technology decisions easy

Buying a PC can be a complex experience, with multiple factors to consider – brands, models, form factors, performance, graphics, storage and materials. In fact, 74% of consumers walked away from technology purchases simply because they felt overwhelmed.

Dell’s new branding puts the highly trusted Dell name front and center with three PC categories:

• Dell: Designed for play, school and work.  
• Dell Pro: Designed for professional-grade productivity.  
• Dell Pro Max: Designed for maximum performance.

The Dell and Dell Pro product lines extend to displays, accessories and services for a consistent customer experience across the entire client portfolio. 

Leading AI PC portfolio crafted to meet the demands of targeted use cases and workloads

Dell provides the latest silicon choices across its new portfolio while removing guesswork and complexity for end-users and businesses. New Dell AI PCs, offer built-in NPU technology to deliver AI performance suited to specific workload needs. Dell builds upon its extensive Intel® lineup by adding Intel® Core™ Ultra(Series 2) processors, expands AMD options with AMD Ryzen™ processors and continues working with Qualcomm Technologies Inc. to offer customers the right devices for the right use-cases. The combined hardware, software and silicon innovations broaden powerful on-device Copilot+ PC experiences to reach more customers. 

With new devices across Dell, Dell Pro and Dell Pro Max, users can:

• Stay productive longer with multi-day battery life.
• Enjoy modern and professional-grade designs wherever you work. The Dell Pro lineup is designed with durability in mind, withstanding three times as many hinge cycles, drops and bumps from regular use as competitor devices, while still featuring a sleek and stunning design. New thermal technology improves airflow by 20%, making these Dell’s quietest commercial laptops ever.
• Handle intensive workloads, power demanding applications, run AI inferencing and fine tune large language models with Dell Pro Max mobile and fixed workstations packed with top performance and professional graphics. This redesigned lineup features greater performance gen-over-gen through a new, patented thermal design.
• Simplify IT management and stay protected from evolving threats with the world’s most secure and manageable commercial AI PCs. IT can now manage entire fleets of Dell Pro devices—including PCs, displays, docks and accessories—remotely. Only Dell provides this holistic device management solution, reducing operation costs and setup time, and increasing uptime. With Dell ProSupport Plus, IT can also maximize PC uptime with AI-driven technology, self-healing automation and assisted support when needed.
• Advance sustainability initiatives and promote PC longevity with modular designs and increased use of recycled, renewable and low-emissions materials throughout the portfolio. Dell Pro and select Dell Pro Max are the world’s first commercial notebooks built with a modular USB-C port.Initial tests show that the port is up to four times more durable and enables easier repairs.
• Enjoy the best-in-screen performance with new displays, including the world’s first monitor with enhanced IPS Black featuring 3000:1 contrast ratio and the highest five-star TUV eye comfort certification. Plus, with the world’s first QD-OLED monitor with AI-enhanced 3D Spatial Sound, these new displays build on Dell’s decade of display leadership.