Pure Storage Rebrands as Everpure — Accelerating Its Vision for AI-Ready Data Management
Santa Clara, CA – February 23, 2026 – Pure Storage® (NYSE: PSTG), a global leader in data storage and management solutions, today announced a strategic rebrand to Everpure™, a name that reflects the company’s evolution from pioneering flash storage to leading innovation in intelligent data management.
The new brand underscores Everpure’s mission to help organisations unleash the full value of their data in the AI era — making it secure, accessible, insightful, and ready to perform across any environment.
Transforming Data Management for the AI Era
As data has become the most critical asset for digital business, enterprises face growing complexity, fragmentation, and inefficiencies in unlocking its value. Everpure’s Enterprise Data Cloud (EDC) architecture addresses these challenges by unifying storage and data management across on-premises, hybrid, and public cloud landscapes through a single, intelligent control plane.
“Everpure reflects the company we have become,” said Charles Giancarlo, CEO of Everpure. “It captures the power of our Enterprise Data Cloud architecture and Evergreen adaptability, reinforcing what has distinguished us in the industry as we continue to redefine the future of data management.”
Strategic Expansion with 1touch Acquisition
In conjunction with the rebrand, Everpure also announced a definitive agreement to acquire 1touch, an innovator in data intelligence and orchestration. The acquisition will expand Everpure’s platform with advanced capabilities for data discovery, classification, context enrichment, and unified visibility across datasets — empowering customers to transform raw data into actionable intelligence faster than ever before.
Ashish Gupta, CEO and President of 1touch, commented: “By joining forces with Everpure, we can eliminate barriers that have kept enterprises from realizing the true value of their data and accelerate AI-driven initiatives at scale.”
Market Continuity and Future Outlook
Everpure will begin trading under the new name on the New York Stock Exchange as of March 5, 2026, while retaining the existing ticker symbol PSTG. The acquisition of 1touch is expected to close in Q2 of FY27, following customary conditions.