Memory shortage is driving hardware prices up
“Demand for memory-related products is steadily increasing, with customers routinely planning further ahead.
Organizations that secure their procurement earlier are in a much stronger position to avoid price fluctuations and supply constraints in the months ahead.”
Eduards Lazdins
Business Development Manager Memory products
ASBIS Group
The market is entering another period of pressure. Memory shortages, an expected 18.3% increase in average PC prices, declining global shipments, and higher logistics costs are creating a perfect storm for IT procurement. Companies that delay purchasing may face higher costs, longer lead times, and reduced product availability.
| +18.3% | -11.3% | +7.4% |
| Average PC price growth in 2026 | Decline in global PC shipments in 2026 | PC shipments to EMEA increased in Q1 2026. Customers are stocking up before prices rise even further |
| Source: IDC | Source: IDC | Source: IDC, EMEA Region |
This isn’t a one-time spike, but a trend that will continue for several quarters.
Memory prices have already risen for two consecutive quarters and, according to manufacturers’ forecasts, will continue.
A project delayed by a quarter is almost guaranteed to cost more, this isn’t a one-time price increase, but a sustainable trend.