Marek Horyl for Reseller Magazine: AI is Redefining IT Distribution
‘Artificial intelligence is rapidly transforming the economics and structure of the IT distribution market’, – Marek Horyl, Vice President of IT Products at ASBIS Group.
In a recent interview, Marek Horyl outlined how rising demand for AI infrastructure and the emergence of hyperscale customers are forcing the industry to rethink its traditional business models. The shift is most visible in the transition from product-driven sales to solution-based delivery. Distributors are no longer just logistics providers, they are increasingly acting as technology partners, coordinating complex supply chains and supporting customers with infrastructure design and deployment. Demand is surging for high-performance servers, GPUs and storage systems, fueled by AI workloads. At the same time, this growth is putting pressure on supply chains, with limited availability of key components becoming a critical challenge across markets. Against this backdrop, ASBIS is accelerating its move toward value-added distribution, investing in technical expertise, solution architects and pre-sales capabilities. The company is also expanding geographically and strengthening its logistics network to support large-scale, multi-region projects.
Marek Horyl also pointed to broader structural changes in the market. Ongoing consolidation is favoring larger distributors with stronger financing capabilities and global reach, making them more attractive partners for major vendors. Looking ahead, the biggest opportunities lie in enterprise infrastructure projects spanning AI, cybersecurity and hybrid cloud environments. Resellers that can evolve into full-service partners, offering not just hardware, but consulting, integration and long-term support, are expected to gain a significant competitive edge.
For further details, the full article can be found at this link Reseller Magazine.