LORGAR opens A&P Performance Lab in Riga as a B2B Esports Hub
LORGAR, part of ASBIS Group, has fully equipped the A&P Performance Lab, a professional esports training facility located in Riga, Latvia. The project represents a key step in expanding LORGAR’s B2B ecosystem by combining product development, real-world validation, and partner engagement in a single operational environment.
The facility serves as a dedicated performance and training base for esports organizations, including Passion UA and Astral Esports, and is also available to other teams seeking a structured, fully equipped environment for professional training and bootcamps.
End-to-End LORGAR Ecosystem in a Live Environment
The A&P Performance Lab is designed as a fully operational environment where LORGAR’s product ecosystem is deployed across every training station. This enables consistent testing, validation, and demonstration of equipment under real competitive conditions.
The setup includes: LORGAR Elite MSE90W mouse, Advanced Main 135 mouse pad, Pro KBP70TKLW keyboard, Pro Kaya 460 headset, Advanced ACE 422 gaming chair, PRO DP80G gaming desk, and PRO PCP401 gaming PC.
Beyond the main training area, the facility integrates a strategy room and lounge for team analysis and preparation, as well as an in-house media production space supporting content creation, interviews, and marketing assets.
Business Validation Through Professional Use
The facility already demonstrates its value through active use by professional teams.
Passion UA completed their full pre-tournament training cycle at the lab ahead of IEM Rio 2026, using the environment for structured preparation and media production. The on-site setup allowed the team to consolidate training, content creation, and production workflows in one location.
Astral Esports, a Latvian CS2 team, was the first team to complete a full 17-day bootcamp at the facility. Following their training at A&P Performance Lab, the team reached the final of the LORGAR RANKINGS tournament series, organized by LORGAR.
These cases highlight the lab’s role as a real-world validation environment for LORGAR’s product ecosystem under professional usage conditions.
Platform for B2B Engagement and Product Experience
In addition to its role as a training facility, A&P Performance Lab functions as a B2B engagement platform for LORGAR. With a capacity of 50–70 people, the venue is designed for partner activations, product demonstrations, and corporate events.
Unlike traditional showrooms, the lab provides a live competitive environment where partners can experience LORGAR solutions in real usage scenarios, alongside professional esports teams actively training at the facility.
This approach strengthens LORGAR’s positioning as a solutions-driven brand, combining hardware, ecosystem integration, and real-world performance validation within a single operational framework.
