DISPL elevates retail intelligence with AI-Powered ‘People Counting’
ASBIS Group (WSE: ASB) – a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), is proud to announce a significant technological leap for its portfolio company, DISPL.
Recently, DISPL officially launched its advanced People Counting solution, a strategic expansion of their Visitor Insights suite that sets a new benchmark for offline retail analytics. A key advancement in this solution is its use of Body Shape AI, which addresses the limitations of traditional facial recognition systems that require close proximity (within 4 meters) for accuracy. By combining Face Detection with Body Shape Detection algorithms, DISPL has developed a hybrid model that allows for precise visitor tracking regardless of sensor placement or foot traffic density.
Key advantages for the modern enterprise
The People counting solution offers several advantages:
1. Holistic journey mapping. Businesses can now comprehensively track the customer journey, from total entrance traffic using Body Shape AI to demographic-specific engagement and checkout conversion via Face Detection.
2. Operational efficiency. The solution generates actionable insights that help businesses optimize staff schedules during peak traffic times and enhance store layouts based on detailed movement heatmaps. This approach significantly improves accuracy compared to traditional methods, such as infrared counters or manual audits, by eliminating double-counting and providing rich contextual data, including demographics, mood, and behavior.
3. Privacy and scalability. DISPL is committed to ethical technology, ensuring that the new functionality maintains full security and anonymity for users. The solution is designed for scalability, requiring only three sensors on average to gather in-depth insights about demographic distribution, average visit duration, and staff presence.
The People Counting add-on is now available globally and integrates seamlessly with the latest DISPL Kit 3, offering retailers a powerful tool for enhancing their operational and customer engagement strategies.