Breezy delivered an end-to-end solution for Orange Poland that combines in-store and online trade-in with responsible recycling
Breezy, a subsidiary of the ASBIS Group, has launched a groundbreaking trade-in solution in partnership with Orange Poland, one of the country’s telecommunications giants. This initiative is aimed at enhancing Breezy’s presence in the Polish market and enabling Orange to offer its vast subscriber base a seamless online and in-store trade-in process, which includes a unique recycling solution for devices that are not eligible for trade-in or refurbishment. Additionally, Orange customers will benefit from immediate discounts on new devices at the point of purchase, even before they send in their old gadgets.
The trade-in process follows these straightforward steps:
1. Account access. Orange customers start the trade-in process by logging into their online accounts. Those who are not registered can easily visit any Orange store to initiate their trade-in.
2. Device assessment. Through an AI-powered trade-in widget, customers can evaluate their device by simply uploading a photo. The tool provides an accurate valuation based on the device’s model and condition, all from the comfort of home.
3. Voucher application. After accepting the trade-in offer and confirming it through SMS, customers receive a voucher via email. This voucher is valid for 60 days and can be applied toward the purchase of new devices or accessories.
This innovation not only addresses the increasing demand for sustainable practices in technology but also solidifies Breezy’s commitment to providing comprehensive solutions from a single provider. In a competitive landscape, this collaboration sets a new standard for customer engagement and service excellence within the telecommunications industry, paving the way for significant advancements in tech trade-ins.
“Orange strives to provide its customers with the best service and offers for upgrading devices, to ensure they can appreciate all the advantages of our high-speed mobile connection. The new platform for used device trade-in, launched in partnership with Breezy, makes electronics even more accessible, with more value for our customers and the environment. The entire process takes a few minutes. And customers can now get an instant discount for used devices both in Orange salons and right from their home,” said Michał Ptasiński, Director of Innovative Consumer Solutions at Orange Poland.
“We are grateful to Orange Poland for the trust in organizing several stages of their Re program aimed at supporting the preservation of the environment: the in-store trade-in service, an innovative online trade-in portal, and a recycling program for old equipment that cannot be restored. We are proud of how quickly our IT development team implemented this complex project, demonstrating our flexibility and openness to the wishes of our partners. I believe that this cooperation will make a sustainable attitude to technology even more popular in Poland,” said Andrii Kosar, CEO of Breezy.