Breezy accelerates its growth across Africa
Breezy, a subsidiary of the ASBIS Group specializing in refurbishment and remarketing of used digital devices, has signed a cooperation agreement with Nedbank, one of Africa’s largest financial services groups. Under this agreement, the company will provide Trade-In solutions to Avo SuperShop, owned by Nedbank and currently serving nearly 3 million customers.
Thanks to the signed agreement, Nedbank will introduce South Africa’s first fully online Trade-In program, with Breezy as its technology partner – AVO Trade-In. The entire process — from product registration through assessment, discount calculation for new products, to purchasing a new device — will be conducted entirely online. In the initial phase, the program will cover only iPhones, with smartphones from other brands to be added later.
The Trade-In operation managed by Breezy aligns with the circular economy model, thereby reducing electronic waste, CO₂ emissions, and overall environmental impact.
Avo SuperShop in South Africa is an e-commerce platform and app created by Nedbank, one of Africa’s largest financial institutions. Operating since 2020, the platform enables customers to purchase products and services online, make secure payments, and access digital credit. By the end of 2024, the platform had approximately 2.8 million registered users in South Africa, representing a 9% year-on-year growth.
Avo SuperShop is an integral part of Nedbank’s digital strategy.
“With tech prices climbing, South Africans are looking for smarter and more cost-effective ways to upgrade their devices. We believe this service will enhance the Avo experience by offering consumers an affordable way to upgrade their devices, while also supporting environmentally responsible disposal,” said Vishal Maharaj, Divisional Executive: Beyond Banking at Nedbank.
“As Apple’s authorised distributor in Africa, ASBIS is committed to bringing best-in-class global practices to our partners, helping make Apple devices more affordable to customers. Trade-in is a powerful tool to achieve this,” emphasized Timi Otukoya, Trade-In Business Development Manager, ASBIS Africa.
Breezy is rapidly expanding its operations in South Africa. In April 2025, the company launched its activities in the country using a franchise model. In May 2025, Breezy established a partnership with Digital Planet, the second authorized Apple reseller in South Africa. Currently, Breezy has signed another cooperation agreement with one of Africa’s largest financial institutions, Nedbank.
“The launch of the online Trade-In service with Nedbank is a significant milestone for Breezy’s growth in South Africa. Following the recent launch of our service in Digital Planet stores, we focused on developing an online version of the program. We see tremendous potential in this region and hope to announce further partnerships with local retailers in South Africa soon,” said Andrii Kosar, General Manager of Breezy.
About Nedbank
Nedbank is one of the largest financial groups in Africa, headquartered in Sandton, South Africa. It offers comprehensive banking services, both retail and corporate, as well as insurance, asset management, and wealth management. Nedbank serves over 7 million clients, operates approximately 700 branches and more than 4,000 ATMs. Its operations also extend to other countries in the Southern African Development Community (SADC) region, including Namibia, Mozambique, Lesotho, Eswatini, and Zimbabwe.
Nedbank is also committed to sustainable development and supports the economic transformation of the region by providing innovative and responsible financial solutions.
The Nedbank Group has been listed on the Johannesburg Stock Exchange since 1969 and on the Namibian Stock Exchange since 2007. It is the fourth-largest bank in South Africa by assets and deposits.