Bang & Olufsen California expands its retail network with 2 new locations at Natuzzi Italia

Bang & Olufsen California expands its retail network with 2 new locations at Natuzzi Italia Southern California 

Bang & Olufsen Californiathe retail network operated by ASBIS Group, has opened 2 new retail locations in Southern California, further expanding its presence in the U.S. premium audio market.  

The new Bang & Olufsen locations are integrated into Natuzzi Italia showrooms in Costa Mesa and La Jolla, bringing together world-class audio technology and premium interior design in a distinctive retail environment.  
The expansion increases Bang & Olufsen California’s network to 5 locations across the United States and represents another milestone in the company’s long-term retail development strategy.

The new locations will operate as official Bang & Olufsen lifestyle partner locations and will be listed independently on the global Bang & Olufsen Store Locator.  

New locations 

Bang & Olufsen Orange County 
3309 Hyland Ave., Suite E 
Costa Mesa, CA 92626 

Bang & Olufsen La Jolla 
4575 La Jolla Village Dr., Suite 1140 
San Diego, CA 92122 

Customers will be able to experience Bang & Olufsen’s portfolio of premium audio and home entertainment solutions through personalised consultations, live product demonstrations and tailored recommendations for residential and commercial projects. The locations will offer private demos of products, including a surround sound set anchored by the Beovision Theatre soundbar and TV, a home cinema set with the iconic unfolding Beovision Harmony and Beolab 50 loudspeakers, as well as headphones and multiroom Hi-Fi speakers. 

The partnership brings together 2 brands that place human experience at the centre of design. Natuzzi Italia’s vision of harmonious, comfort-driven living complements Bang & Olufsen’s approach to sound and craftsmanship, creating spaces where relaxation, connection and entertainment are part of the overall living experience. 

“Southern California regions like Orange County are among the most sought-after luxury real estate destinations in the world, defined by coastal living and tranquil retreats,” says Nathan Schwegman, President of Bang & Olufsen California (ASBC Inc.). “How you relax should be just as considered as what you watch. Natuzzi Italia elevates well-being for mind and body in every design with innovative artisanal furnishings, and this partnership allows us to present Bang & Olufsen as part of harmonious home cinema solutions. Beautiful sound for comfortable living.” 

About Natuzzi Italia 

Natuzzi Italia is a leading Italian luxury furniture and lifestyle brand, founded in 1959 by Pasquale Natuzzi. Rooted in Puglia, the brand combines Italian craftsmanship, contemporary design and technology to create complete living environments centred on harmony, comfort and wellbeing. Natuzzi Italia works with internationally recognised designers and offers furniture and interior solutions for contemporary living, drawing inspiration from its Mediterranean heritage and Italian design tradition. 

About Bang & Olufsen California 

Bang & Olufsen California, the retail network operated by ASBIS Group, develops and operates Bang & Olufsen flagship stores across California, USA, delivering premium audio, home entertainment and luxury retail experiences. The company combines iconic Bang & Olufsen products with personalized customer service, residential and commercial project expertise, and tailored integration solutions, bringing world-class design and sound to customers across the U.S. market.