ASBIS Picks up Parallels Rights

Moscow (Russian Federation), May 24, 2011 – ASBISc Enterprises Plc., a leading distributor of IT products in emerging markets of Europe, the Middle East and Africa, has signed an exclusive OEM proposal by distribution agreement with Parallels, a worldwide leader in desktop virtualization and cloud enabling automation software.

“We are pleased to be awarded the Parallels distribution,” said Laurent Journoud, Executive Vice-President for Sales and Marketing at ASBIS. “The demand for virtualization solutions is booming worldwide and we are delighted to extend our software portfolio with the solutions of a worldwide leader in desktop virtualization answering on market needs.”

The distribution deal with Parallels covering the markets of CIS countries and includes company’ leading product Parallels Desktop 6 for Mac, the number one selling software for running Windows and Mac applications side-by-side on a Mac without rebooting.

“Growth of Apple computers' sales drives the demand from business customers and consumers for desktop virtualization solutions,” comments Pavel Ershov, President, Emerging markets, in Parallels.  “Our software helps to attract new customers to Mac platform, so called "switchers" people who need seamless integration of Windows and iOS experience. Having this technology on all Apple computers shipped by ASBIS is a great and unique offering for the market in CIS.”

ASBISc Enterprises PLC (WSE: ASB) is based in Cyprus and specializes in the distribution of IT products from worldwide leading manufacturers such as Intel, AMD, Seagate, Western Digital, Samsung, Microsoft, Toshiba, Dell, Acer, Lenovo and Hitachi. The company has own subsidiaries in 26 countries, more than 1,000 employees and 32,000 active customers in over 70 countries worldwide. For more information visit the company's website at

About Parallels
Parallels is a worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses, and cloud services providers. Founded in 1999, Parallels is a fast-growing company with more than 800 employees in North America, Europe, and Asia. For more information, please visit