ASBIS secures distribution rights for Logitech’s consumer products in South Africa
ASBIS Group (WSE: ASB) – a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), signed a distribution agreement with Logitech in South Africa, expanding its product portfolio in this country. This partnership designates ASBIS as an authorized distributor for Logitech’s consumer product range in South Africa, further strengthening both companies’ presence in the African market.
ASBIS has been cooperating with Logitech for over 10 years, distributing the company’s products in over 40 markets. The extension of the agreement to the South African market is an expression of appreciation for the cooperation to date
Logitech International is a global technology company with Swiss roots, listed on the SIX Swiss Exchange (LOGN) and Nasdaq (LOGI). Founded in 1981 in Lausanne, it quickly expanded to Silicon Valley. Logitech designs innovative products and experiences that people around the world use every day – from computer accessories to gaming equipment to video communication and music solutions.
The company is a leader in its key categories, including keyboards, mice, webcams, headsets, video collaboration devices and gaming accessories. Logitech’s portfolio includes the following brands: Logitech G, ASTRO Gaming, Ultimate Ears, Jaybird, Blue Microphones and Streamlabs.
“We are very pleased to expand our partnership with ASBIS, a company with whom we have successfully partnered in many markets for over 10 years. I am confident that our partnership in the South African market will provide consumers with access to authorized Logitech products, complete with warranties and essential consumer protections,” said Younes Charkaoui, Head of Africa at Logitech International.
“Our partnership with Logitech embodies ASBIS’s ongoing commitment to transforming the technology landscape in South Africa. Leveraging our extensive industry knowledge and distribution capabilities, we aim to facilitate an IT revolution that will benefit both consumers and the retail sector in the country,” said Michael Crawford, CEO of ASBIS Africa.