ASBIS OPENS ITS SECOND BANG & OLUFSEN STORE IN THE USA
ASBIS Group (WSE: ASB) – a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), has officially opened another Bang & Olufsen store in the United States. The new location is in the prestigious Design District of West Hollywood, the top destination for luxury interior décor brands in the Los Angeles area. This is the seventh store of this prestigious brand opened by ASBIS, and the second in the USA.
ASBIS currently operates 56 premium and luxury retail stores. The entire network includes 36 Apple Premium Reseller stores (iSpace), 7 Bang & Olufsen stores, and 13 Samsung stores in Poland.
“As we announced last year, we have just opened our second Bang & Olufsen store in the USA. This is the seventh store of this brand managed by the ASBIS Group in total. The flagship store highlights Bang & Olufsen’s 100-year history as a luxury brand with tradition, featuring a dedicated area showcasing some of the brand’s most important products from the past century. More B&O store openings are ahead of us,” said Serhei Kostevitch, CEO of the ASBIS Group.
The new flagship store in Los Angeles, California, is located on Robertson Boulevard, in the heart of one of the city’s most influential districts, strengthening the brand’s presence in one of the world’s most important locations for design and luxury lifestyle. Bang & Olufsen’s designers envisioned the space as a cultural hub and a showcase for Los Angeles’ vibrant entertainment industry. The store combines Bang & Olufsen’s Nordic identity with a relaxed, earthy color palette inspired by Southern California.
“California has long been closely connected with the worlds of music, entertainment, and design — industries shaped by creativity, emotion, and personal expression. Opening a store in West Hollywood allows Bang & Olufsen to become part of a community that naturally shares our belief that sound is more than just functionality. It shapes atmosphere, identity, and lifestyle. This is a place where our focus on craftsmanship, timelessness, design, and products that people build lasting relationships with feels especially relevant,” said Nikolaj Wendelboe, Acting CEO of Bang & Olufsen.
Designed as a home for beautiful sound, the space introduces an open and fluid retail concept that redefines the customer experience. The center of the store has been redesigned around a central, dynamic stage that can transform into a venue for live events, bringing Bang & Olufsen’s connection to music and culture to life through musical performances, lecture series, art exhibitions, and much more. As part of the first of many partnerships with local artists and craftsmen, the store features original artwork by renowned muralist J. Goldcrown, created specifically for the West Hollywood location.
The highlight of the flagship store in West Hollywood is a large and beautifully appointed VIP room, where customers can explore the full range of products in complete privacy. The 360-square-foot room is decorated with fabric wall panels in rich shades of red and sand, and furnished with pieces from Tom Dixon and B&B Italia. In the VIP room, customers can experience cinematic surround sound through Bang & Olufsen Beovision Harmony, Beolab 90s, and Beolab 50 speakers. The room also features products from the Atelier program: a tiered system that allows customers to collaborate with the brand’s design team to create new products in custom finishes, materials, and colors.
The showroom also features products from the Atelier program: a tiered personalisation system that allows customers to collaborate with the brand’s design team to create new products in custom finishes, materials, and colors.”