ASBIS launches the Bang & Olufsen Flagship Store in Milan
ASBC, the retail business unit of the ASBIS Group, has officially launched its first Bang & Olufsen flagship store in Southern Europe. ASBIS is a leading Value-Added Distributor and Solutions provider of IT, robotic, and IoT products across Europe, the Middle East, and Africa.
Located in Milan, Italy, this store marks a significant milestone in ASBIS’s expanding partnership with the iconic Bang & Olufsen audio brand. Situated in the world-famous Milan Fashion District, the store’s location underscores its status.
The store showcases the full range of Bang & Olufsen’s luxury audio and video solutions, reflecting its century-long commitment to timeless design and craftsmanship. Dedicated demonstration areas, designed to replicate the guests’ living space, offer clients an opportunity to discover what B&O products could sound like in their homes. B&O’s Atelier program, enabling clients to customize their products with bespoke colors and materials, is prominently featured in the showroom. A gallery of recreated classics from B&O’s past underscores the brand’s century-long history at the helm of the audio world. A special, private demo room, dedicated to showcasing the exclusive Bang & Olufsen Ferrari Collection, further enhances the exclusive experience.
The Milan Flagship Store is poised to become a vibrant cultural hub, hosting curated events that unite music and design aficionados. The Store team’s aim is to transform it into something significantly more than a prominent retail location.
“We are excited to announce the opening of B&O flagship store in the heart of Milan, a city celebrated for its style, culture, and timeless elegance. Since 1925, Bang & Olufsen has crafted magical experiences worldwide, and now, in one of the most iconic fashion capitals, we invite visitors to explore the brand’s rich heritage and innovative designs first-hand,” says Bang & Olufsen CEO Kristian Teär.
“We are proud to expand our monobrand retail partnership with Bang & Olufsen by opening this flagship store in Milan. This location not only represents our dedication to delivering premier luxury experiences but also reinforces our dedication to showcasing and providing innovative audio solutions in a market known for its culture and elegance. We welcome audio and design lovers to explore the unique craftsmanship, longevity, and heritage of Bang & Olufsen in this dynamic city”, says Serhei Kostevitch, CEO of ASBIS Group.
