ASBIS expanded access to Bang&Olufsen in retail

ASBIS Group (WSE: ASB), a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), as it continues to expand its operations in Africa, opened first two prestigious showrooms in Johannesburg under the Prestigio Plaza brand: B&O Sandton and B&O Mall Of Africa. Prestigio Plaza is an official partner of Bang&Olufsen and has the status of Reseller and Integrator of this brand. In addition to Bang&Olufsen’s flagship products, there are also products designed with partners, such as the Bang&Olufsen and Ferrari collections.

Prestigio Plaza is an innovative technological concept originating from Cyprus, which is currently also developing in Kazakhstan and South Africa. The first Prestigio Plaza showroom was opened in the third quarter of 2022 in Cyprus.

In addition to Prestigio Plaza stores where Bang&Olufsen products are available, ASBIS is strengthening its operations in Africa by expanding cooperation with global technology producers to Africa. Currently, the portfolio of solutions and products of suppliers available on this continent covers nine categories: TVs and audio equipment, tablets, video conferencing, computer peripherals, gaming equipment, laptops, household appliances, components and 3D printers. Recently, ASBIS has expanded its portfolio in Africa with products from two technology giants – Seagate and Ubiquiti.

Siarhei Kostevitch, CEO of ASBIS Group, commented: “African countries are our newest markets, but also markets that are very important to us. We are gradually increasing our presence in this region, expanding our product portfolio and introducing prestigious brands, such as Bang&Olufsen. South Africa is a receptive and promising market that has welcomed this brand. As sales develop, we will consider further expansion of the Prestigio Plaza chain with Bang&Olufsen products in other African countries.”