One of the largest IT distributors in the EMEA region celebrates 30 years on the market


The key to a company's success is customer confidence, employee involvement, continuous development of the portfolio of products and solutions, multiplied by time. All this can be said about the international holding ASBIS Group, which celebrates its 30th anniversary this year.

ASBISc Enterprises PLC (WSE: ASB) specializes in distribution of VAD (Value Added Distribution) products and solutions in the field of information and communication technologies from global international suppliers. It currently has its own offices throughout the EMEA region (Europe, Middle East and Africa) in 27 countries. The holding's corporate portfolio includes hundreds of vendors and tens of thousands of products. The company has launched its own brands, and its annual turnover is about $2 billion. ASBIS managed to gradually turn from a small company of 12 people into a global IT distributor with more than 1800 employees and about 20 000 active clients from 56 countries.

ASBIS Group was founded in 1990 in Minsk by Serhei Kostevich, who to this day leads the company. In 1995 the Company was registered in Cyprus and the headquarters was moved to Limassol where it stays to this day. In 2000, ASBIS offices started operating in 10 countries of Central and Eastern Europe, and second distribution center was established in Dubai. In 2002, an online e-commerce platform was developed. In 2004, the first office was opened in South Africa. In 2006, the company's turnover exceeded $1 billion. In 2007, ASBIS was successfully listed on the Warsaw Stock Exchange (WSE) under the ticker ASB. In 2011, the company received the title "Distributor of the Year in the Middle East and North Africa" from the EMEA Channel Academy Awards, and in 2013 – the Warsaw Stock Exchange award for the best investor relations. In 2015, according to the IT Europa report, ASBIS was listed in the TOP-10 of the world's IT distributors. In recent years ASBIS and its subsidiaries regularly win "Distributor of the Year" awards from leading worldwide manufacturers as Seagate, Lenovo, HP, DELL EMC, Western Digital and others.

Over the past five years, ASBIS has significantly optimized its product portfolio, introduced new operating processes, expanded and strengthened its regional presence and received numerous industry awards. Recently, the company has worked with the largest clients in the data center industry and has also focused on developing its own brands. The development and implementation of ICT products under Prestigio and Canyon trademarks continues. A new brand Perenio has appeared, which provides human security and building management systems using artificial intelligence technologies and the Internet of things.

“We have had a long and eventful journey, full of invaluable experience, which we constantly “invest” in the evolution of the holding. We continue to be ambitious in our global expansion, curious about new ways to satisfy the needs of consumers and remain true to our mission – making innovative technologies accessible and understandable to a wide range of consumers. We deeply value all our employees, thanks to whom we are relentlessly moving forward. We are immensely grateful to our clients, who inspire and motivate with their many years of trust. All this helps us to look to the future with optimism, to find more and more new niches, products, and markets where we can demonstrate the best standards of our client service”, commented Serhei Kostevich, founder and CEO of ASBIS Group.

2020 turned out to be a difficult year for the entire global economy, but the need to switch to remote work has opened up new opportunities in the IT field. Thanks to a very good strategy, close-knit team working as a single mechanism, fast response, and flexible management, the company did not miss the chance to be at the forefront of global distribution of digital technology. According to the forecasts published by ASBIS Group, the sales revenue in 2020 is expected to be more than $2 billion.

Customers, partners, and suppliers, who are an integral part of the company, its source of life and its main artery, play an invaluable role in the great success story of ASBIS. The company is grateful to each of them for the years of fruitful cooperation and is ready to see what’s next and build joint plans for the future. To express its gratitude and invite everyone to celebrate this significant date, ASBIS will launch a special motivational program. Look for details in the next announcements on the official website: and on social media pages.