ASBIS expands portfolio with distribution deal with iLera for premium Apple accessories

ASBIS Group (WSE: ASB), a premier Value Add Distributor and provider of ICT and IoT solutions across Europe, the Middle East, and Africa (EMEA), has announced a strategic distribution agreement with iLera, a leader in the premium protection segment for Apple devices. With iLera commanding an impressive 65% of the screen protection market, this collaboration marks a significant addition to ASBIS’s product lineup of protection solutions.

Under this partnership, ASBIS will distribute a range of innovative iLera accessories across 31 countries, including Algeria, Armenia, Azerbaijan, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Egypt, Georgia, Greece, Hungary, Kazakhstan, Kenya, Malta, Moldova, Morocco, Nigeria, Poland, Romania, Serbia, Slovakia, Slovenia, South Africa, Tajikistan, Tanzania, Tunisia, Turkmenistan, Ukraine, United Arab Emirates and Uzbekistan.

This venture aims to cater to the increasing consumer demand for high-quality device protection solutions.

“We are excited to partner with iLera, a recognized leader in premium Apple device protection,” said Vladimir Linkevich, CBDO Consumer Distribution of ASBISC Enterprises PLC. “This collaboration enhances our portfolio with products that address the growing need for reliable screen protection in the EMEA region. We believe this partnership will strengthen our market position and provide customers with outstanding solutions to safeguard their devices.”

“The partnership with ASBIS is a strategic step in expanding iLera’s presence in international markets. We are excited to bring our premium Apple device protection solutions to customers in 31 countries and are confident that collaborating with such an experienced distributor as ASBIS will strengthen our brand’s position and make innovative protection technologies even more accessible,” said Valerie Soybelman, the CEO of iLera.

About iLera
^{iLera – where innovation meets premium protection. For years, iLera has been setting the standard in screen protection for Apple devices, delivering cutting-edge solutions for everyday use.
The portfolio includes a full range of protective glass for the latest iPhone 16, iPhone 15, and earlier models, as well as tailored protection for iPad, Apple Watch, MacBook, and camera lenses.
For more information, please visit https://i-lera.com/}

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