ASBIS expands climate control solutions portfolio with innovative offerings from Midea in Europe
ASBISC Enterprises PLC, a leading value-added distributor in the EMEA region, is set to enhance its partnership with Midea, a renowned global manufacturer of intelligent home appliances, by introducing two cutting-edge climate solutions: the Washable Aroma Tower Fan and the 3-in-1 Evaporative Air Cooler. This strategic move aims to make these innovative products available across European markets.
A new era of smart cooling
The washable Aroma Tower Fan stands out with its contemporary design and robust performance capabilities. Equipped with four distinct speed settings and a powerful 45W motor, it promises rapid and evenly distributed cooling, achieving airflow rates of up to 38 m³/min. One of its unique features is a built-in aromatherapy box, allowing users to infuse their environment with essential oils and create a calming atmosphere. Additionally, a user-friendly 360° remote control and a washable body make maintenance effortless.
Versatile comfort with 3-in-1 functionality
In addition, the 3-in-1 Evaporative Air Cooler serves multifaceted purposes: it cools, humidifies, and purifies the air – all in a single unit. With its negative ion function, it effectively reduces dust and allergens, promoting a healthier living space. Featuring a 4L water tank, the cooler can function for up to 18 hours continuously, providing long-lasting comfort. Users will also enjoy three-speed settings, three wind modes, and the option to use two included ice packs for an extra chill.
Andrei Kazennau, ASBIS Business Development Manager for Air Conditioning and Heating, shared insights on the launch, stating: “European consumers are actively pursuing smart, multifunctional climate control solutions that enhance convenience and energy efficiency. Midea is at the forefront of this trend with the launch of the Washable Aroma Tower Fan and the 3-in-1 Evaporative Air Cooler, setting new standards in home comfort through stylish and innovative appliances designed to meet modern demands. For us, it is a significant step in our commitment to delivering advanced, consumer-friendly climate solutions.“
About Midea
Midea specializes in air treatment, refrigeration, laundry, large cooking appliances, large and small kitchen appliances, water appliances, floor care and lighting. The company operates in 200+ countries and regions. Each year, Midea wins 40+ design awards at different global design shows such as Red Dot, iF, and Good Design Award.