ASBIS celebrates 35 years: years of focus, one mission, countless connections
Celebrating its 35th anniversary, ASBIS has evolved from a regional technology supplier into a global IT company, distributor, and solutions provider across the EMEA region. Founded in 1990, the company now facilitates connections among vendors, resellers, system integrators, and service providers in over 60 countries, solidifying its reputation as a trusted partner for leading IT brands.
Under the leadership of CEO Serhei Kostevitch, ASBIS has adhered to a guiding principle of success through focus. The company leverages deep expertise and operational excellence to deliver value for its partners, navigating the intricate landscape of IT distribution with agility and integrity. “35 years isn’t just an achievement; it’s a testament to our legacy of trust and market knowledge,” says Serhei Kostevitch. “We have evolved alongside our partners, adapting to significant technological shifts while remaining dedicated to our mission: to enable widespread access to innovation with unwavering integrity.”
Powering the backbone of EMEA’s digital ecosystem
With a portfolio that spans hardware, software, cloud, cybersecurity, networking, and emerging tech, ASBIS plays a pivotal role in enabling digital infrastructure across sectors, from finance and healthcare to telecom and public services. Through a robust logistics network, four major distribution centers, localized teams, and decades of market intelligence, the company helps its partners navigate complexity, scale operations, and unlock growth across diverse and dynamic markets, from Western Europe to the Middle East and Africa.
As ASBIS steps into its next chapter, it remains committed to the values that fueled its growth: partnership-first thinking, adaptability, and a deep belief in people-powered innovation.
“Our success has always been shared with our vendors, our partners, and our incredible teams across EMEA,” says Serhei Kostevitch, CEO of ASBIS Group. “We’re not just distributing tech products, we’re enabling transformation. Success through focus captures exactly how we’ve built and will continue to build meaningful, lasting impact”.
We extend our gratitude and look forward to a future filled with opportunities. With 35 years of industry experience and expertise behind us, we view the path ahead as merely the beginning, enthusiastic for the countless victories that await us as we continue to innovate and collaboratively transform the digital landscape alongside our partners, colleagues, and the broader market.