ASBIS became a distributor of Pure Storage solutions in Greece

ASBIS became a distributor of Pure Storage solutions in Greece

ASBIS Hellas, subsidiary of ASBIS Group (WSE: ASB) – a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), strengthens its operations in Greece by expanding its product portfolio in this country, this time in the field of business services. The company signed a distribution agreement and became a partner of Pure Storage on the Greek market, an IT pioneer providing the most advanced technology and data storage services in the world.

ASBIS has been present on the Greek market for many years. In 2022, ASBIS Hellas, a subsidiary of ASBIS Group, was established in the country, which is responsible for the development of the company’s operations in Greece. Since then, ASBIS has been constantly expanding its portfolio of technology companies on the Greek market, adding global market leaders such as Bang & Olufsen, LOEWE, AQARA, AMD, Supermicro and Seagate. These suppliers have recently been joined by Pure Storage, whose products ASBIS already distributes in 27 countries in EMEA, including: Baltic States, Hungary, Croatia, Slovenia, Cyprus, Kazakhstan, Uzbekistan and Ukraine.

Geoff Greenlaw, VP partners, EMEA & LatAm, Pure Storage, commented: “We’re delighted to expand our relationship with ASBIS into Greece. Our solutions will support customers to meet their most challenging data needs including tackling data sprawl, sustainability and adopting as-a-Service solutions. Working together, we will help our customers in Greece to achieve their goals..”

Siarhei Kostevitch, CEO of ASBIS Group, commented: “We have been serving the Greek market for a very long time, but after changes in our geographical structure, we decided to establish a company in Greece and have a direct presence in this country. Since then, we have been systematically expanding our product portfolio in the country . We have also identified three key areas of our presence in this market: value-added distribution, robotics solutions and consumer brand distribution. By extending the contract with the world IT leader, Pure Storage, with the most advanced data storage solutions for business, we are strengthening our VAD portfolio and looking forward to the continuation of the successful co-operation we enjoy in other markets.”

Pure Storage is an IT pioneer providing the most advanced technology and data storage services in the world. Pure Storage is also a pioneer in all-flash storage and has experienced significant business growth since entering the market in 2009.

About Pure Storage

Pure Storage (NYSE: PSTG) helps innovators build a better world with data. Pure’s data solutions enable SaaS companies, cloud service providers, and enterprise and public sector customers to deliver real-time, secure data to power their mission-critical production, DevOps, and modern analytics environments in a multi-cloud environment.  One of the fastest growing enterprise IT companies in history, Pure Storage enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximize the value of their data for competitive advantage. For more information, visit the company’s website at