ASBIS will supply its customers in eight countries of EMEA with a wide range of ZTE smartphones starting with models Blade V

ZTE partners with ASBIS to distribute ZTE devices across Eastern Europe


October 8, 2013, Shenzhen (China) – ZTE and ASBISC Enterprises PLC (WSE: ASB), an expert in the distribution of IT products in EMEA markets, have signed a partnership for the distribution of ZTE smartphones across eight countries in EMEA including Poland, Romania, Bosnia, Serbia, Bulgaria, Croatia, Macedonia and Slovenia. Distribution and direct sales through ASBIS’s retail operations will start with Blade V, Blade G and Grand S Flex available in Q4

Mr. Chris Edwards, European Marketing and Business Development Director of ZTE Corporation said, “ZTE is already one of the most popular mobile manufacturers in Eastern Europe with ranges such as the ZTE Grand, Blade and the Kis available in the region. We are confident that through our relationship with ASBIS, we will further extend our reach across the region and deliver on our European growth plan. The partnership highlights ZTE’s commitment to make high-quality and affordable devices more widely accessible for consumers.” 

“We are obviously delighted to add the products of one of the leaders of this market segment to our portfolio, said Mr. Laurent Journoud, Executive Vice-President for New Business Development at ASBISc Enterprises PLC. “This deal is yet another step to complete our corporate strategy in the mobile segment to answer the needs of ASBIS partners in EMEA region.” 

ASBIS is a leading distributor of technology products in Europe and has seen huge demand recently for smartphones and tablet PCs. Through the partnership with ZTE, ASBIS has expanded its portfolio to offer the markets one of the widest ranges of mobile devices from entry-level feature phones to high-end smartphones and tablets.


About ZTE Mobile Devices

ZTE Mobile Devices is a division of ZTE Corporation, a global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, China. ZTE is a publicly traded company listed on the Hong Kong and Shenzhen stock exchanges.

ZTE is one of the Top 5 mobile handset and smartphone manufacturers in the world, according to global industry analyst IDC. The company produces a complete range of mobile devices, including mobile phones, tablets, mobile broadband modems and hotspots and family desktop integration terminals.

A global leader, ZTE has partnerships with more than 230 major carriers and distributors in over 160 countries and regions around the globe. It also has strategic partnerships with 47 of the world’s top 50 carriers. In 2012, ZTE applied for more international patents than any other company in the world.

For more information, please visit:



ASBISc Enterprises PLC (WSE: ASB) is based in Cyprus and specializes in the distribution of IT products from worldwide leading manufacturers such as Intel, AMD, Seagate, Samsung, Microsoft, Apple, Dell, Toshiba, Acer, Lenovo and Hitachi. The company has own subsidiaries in 29 countries, more than 1,600 employees and 26,000 active customers in over 85 countries worldwide, and its revenue reached US$ 1,745 billion in 2012. For more information visit the company's website at