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Toshiba Launches driveIT Partner Programme

January 21, 2011

Toshiba, partner program

Toshiba Launches driveIT Partner Programme

New Partner Programme provides local enterprise integrators in EMEA with valueadded services to support product development and sales.

New Partner Programme provides local enterprise integrators in EMEA with valueadded services to support product development and sales.

Toshiba Europe, Storage Device Division (SDD), the pioneer in small form factor Hard Disk Drives (HDDs), announced the launch of driveIT, a new SDD European partner programme. The driveIT initiative will provide Enterprise HDD integrators and Original Equipment Manufacturers (OEMs) with value added tools for successful product development. Members will benefit from access to services that support the integration of Toshiba’s own enterprise HDDs, in addition to a selection of tools and training that provide them with a competitive edge to market and sell their own products.

Standard membership to the programme includes access to a range of benefits, tailored specifically to the business needs of Toshiba’s partners. These include technical resources such as whitepapers and case studies, a dedicated hotline and a technical chat function to enable members to contact Toshiba staff directly for product support. They will also have access to a calendar of open events and road shows hosted by Toshiba. In addition, members can utilise a collection of marketing materials including adverts, brochures and online banners to download and use, along with supporting product imagery.

For members that agree and achieve partnership targets, Toshiba has developed a Premium Membership Plus package. Alongside all the  advantages of the standard programme, advanced membership will provide integrators with access to special Toshiba promotional offers, exclusive web training  and direct access to Toshiba’s engineering and account management teams. Advanced members will also receive additional access to marketing materials, including direct Toshiba marketing contacts and support with public relations.

Martin Larsson, Vice President and General Manager, Toshiba Europe Storage Device Division commented:

“The launch of driveIT affirms Toshiba’s commitment to continued support for our valuable partner network. By investing in this programme to offer integrators and OEMs working with Toshiba additional benefits, we will provide more than just a buy-sell experience to our partners. We will be providing them with dedicated resources that support their needs beyond simply a business transaction.”

driveIT will sit along side ‘Performers Club’, Toshiba’s channel partner programme, within Toshiba’s ‘Partner Lounge’. The Partner Lounge is a dedicated portal for all Toshiba’s EMEA partners, providing tools and assistance including real-time technical Q&A service and diagnostics software tools, to help set their business apart from competitors, increase sales and improve customer satisfaction. 

Contact details:

For further information on the programme, please contact the team on

About Toshiba Europe Storage Device Division

Toshiba Europe Storage Device Division (SDD) has remained at the forefront of the storage industry for over 30 years and markets high quality hard disk drives to original equipment manufacturers (OEMs), system integrators and distributors within the EMEA region. As the only full-range supplier of 3.5-inch (8.9cm), 2.5-inch (6.4cm) and 1.8-inch (4.6cm) HDDs in the world, Toshiba sets many of today’s industry standards for HDD technology. Throughout its history, Toshiba SDD has revolutionized the design and development of small form factor storage devices and its HDDs can be found inside the world's leading GPS navigation systems, portable media players and entertainment systems. The company also pioneered the development of automotive-grade HDDs and to date, leads in the automotive HDD segment with an 75% market share world wide. In addition, Toshiba Storage Device Division offers an extensive range of advanced technology drives such as high durability 24/7, extended temperature and Solid State Drive development for the industrial and enterprise sector applications as well as portable external hard disk drives.

About Toshiba

Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$68 billion). Visit Toshiba's web site at

Media contacts:

Susan Nowack / Carolin Palmes
Toshiba Europe GmbH, Storage Device Division
Chrissie McGoldrick / Katie Swan Speed
Telephone: +44 (0) 20 7842 3200

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