
ASBIS shares insights on the future of channel marketing in the AI era
Faraz Ali Khan, Marketing Director at ASBIS Middle East, has been featured in Tech It Up Middle East with an interview exploring how Artificial Intelligence (AI) is transforming channel marketing while reinforcing the importance of human expertise, trusted partnerships, and strategic collaboration. In the interview, Faraz discusses how AI is reshaping marketing operations by improving efficiency, accelerating content creation,…