ASBIS’s own brand LORGAR has become the official Technical Partner of the Azeron Baltic CS2 Superfinals 2026, a partnership that illustrates a broader strategy: using competitive gaming as a direct channel for customer acquisition, brand visibility, and retail activation across the Baltic region. Esports as a go-to-market channel On July 12, the LAN Qualifier at Cyber Empire in…
On July 10, ASBIS brought together key retail partners from Azerbaijan and Georgia in Baku for the Logitech Retail Summit, reinforcing its investment in...
LORGAR, the gaming and esports brand within ASBIS Group, became the Technical Sponsor for Urban Riga Open Season 5, which featured eight European CS2 teams and...
ASBIS Hungary, a subsidiary of ASBIS Group, has been appointed as the exclusive distributor of Philips headphones and earphones in Hungary, following a newly...
ASBIS Bulgaria, a subsidiary of ASBIS Group, has officially broadened its partnership with TCL, a major global consumer electronics brand known primarily for its smart TVs, display...
CANYON, a brand under the ASBIS Group, has expanded its presence in Romania by partnering with Dedeman, the leading home improvement retail chain. This partnership...
CANYON, a brand under the ASBIS Group reaffirms its commitment to promoting a sporty lifestyle by partnering for the third consecutive year with the Boris Strength...
“Demand for memory-related products is steadily increasing, with customers routinely planning further ahead. Organizations that secure their procurement earlier are in a much stronger...
Breezy has launched its multi-buyer used tech platform in Ukraine, introducing the country’s first dynamic pricing platform for the used electronics market. According to...
Interview with Alexandru Stoinea, General Manager, ASBIS Romania 2025 was marked by inflation, pricing pressures, and limited availability of certain IT product categories. How...