
The Role of the Distributor in the Consumer Segment: From Logistics to Demand Management
Author: Vladimir Linkevich, ASBIS For many years, the role of a distributor in the consumer segment was described in simple terms: bring the product in, keep it available, deliver it on time, and make sure the supply chain works without disruption. All this still matters. Without reliable logistics, financial discipline, and proper stock planning, consumer distribution cannot…